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A Study on the Determinants of the Festival Management Performance Indicators (BSC) of the Festival-only Organization (Foundation) in Rural Area: Group Difference Analysis by Occupational Group
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농촌지역 축제전담조직(재단)의 축제경영 성과지표에 필요한 결정요인 분석: 그룹(공무원, 축제실무자, 일반인)간의 인식차이 비교

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Type
Academic journal
Author
Baek, Sung-Woo (영동축제관광재단) Jeong, Gang-Hoan (배재대학교)
Journal
Korea Business Association Journal of Business Convergence Vol.5 No.3 KCI Accredited Journals
Published
2020.10
Pages
31 - 41 (11page)
DOI
10.31152/JB.2020.10.5.3.31

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A Study on the Determinants of the Festival Management Performance Indicators (BSC) of the Festival-only Organization (Foundation) in Rural Area: Group Difference Analysis by Occupational Group
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As of 2018, attention is being paid to the establishment of a festival-only organization to promote local festivals and play an important role in local tourism, focusing on rural areas. Currently, among the 226 local governments, the Cultural Heritage Foundation is established mainly in cities, but the Festival Foundation has established or plans to establish a festival-only organization focusing on farming and fishing villages in county units as local cultural policies centered on regional festivals are centered on cultural enjoyment projects. However, despite having to play an important role in the festival management of the early festival organizations established in rural areas, the performance evaluation as a local government-funded institution is evaluated according to the performance indicators implemented by the existing Cultural Heritage Foundation. While the Cultural Heritage Foundation mainly consists of projects for the enjoyment of local culture and arts and the spread of values, the Festival Foundation should implement the festival from the perspective of budget reduction, sponsorship, and direct management to upgrade local festivals to create the final outcome of revitalizing the local economy. In this regard, it is not appropriate to evaluate the performance of the festival management conducted by the festival foundation for one year with the performance indicators of the funded institution implemented by the Cultural Heritage Foundation. Thus, this study conducted empirical analysis of technical statistics, factors analysis, t-test, and ANOVA on 38 items to derive indicators of business performance that can be incorporated into festival-only organizations established or scheduled to be established in rural areas. What is noteworthy about the results of the study was that 13 items, including creative festival program planning, improvement of working-level festival workers" ability, mid- to long-term vision for festivals, establishment of a responsible management system for festival practitioners, and ability to cope with outstanding festival crisis management, were found to be essential and close to the festival foundation.
#농촌지역축제 #축제전담조직 #축제재단 #축제경영 #성과지표(BSC) #rural festival #festival responsibility organization #festival foundation #festival management #balanced score card

Contents

I. 서론
II. 이론적 배경
III. 연구방법
VI. 실증분석
V. 결론
참고문헌

References (97)

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강도규 / 2007 / 기술지향성의 의미와 기술지향성이 성과에 미치는 영향에 관한 연구 / 상품학연구 25(4):11~26 dbpia 강황묵 / 2015 / 경상북도 출자･출연기관 경영실적평가제도에 대한 메타평가 / 한국정부학회 학술발표논문집 dbpia 기획재정부 / 2019 / 2019년 국고보조사업 연장평가 보고서 google schola 기획재정부 / 2017 / 제6차 경제관계장관회의, 재정혁신추진과제 google schola 기획재정부 / 2016 / 2016년 국고보조사업 연장평가 보고서 google schola

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