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Evolution Path of OSMU: Web-novel and Webtoon
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OSMU의 진화 경로: 한국과 중국의 웹소설과 웹툰을 중심으로

논문 기본 정보

Type
Academic journal
Author
Yiyao Wang (홍익대학교) Hyung-Deok Shin (홍익대학교)
Journal
Korea Academy Industrial Cooperation Society Journal of the Korea Academia-Industrial cooperation Society Vol.22 No.2 KCI Accredited Journals
Published
2021.2
Pages
119 - 126 (8page)

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Evolution Path of OSMU: Web-novel and Webtoon
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The purpose of this study is to see if cultural contents that are characterized by experience goods have different types of One Source Multi Use (OSMU) phenomena. This study classified original works into web-novels and webtoons, and studied how OSMU evolution paths can be different between the two types of originals. In addition, this study compared Korean and Chinese examples. Using eight original works created between 1999 and 2012, which were later used for OSMU, this study investigated how web-novels and webtoons took different OSMU evolution paths in Korea and China. As a result, this study found that web-novels are more actively used in different formats than webtoons, probably because web-novels can more easily stimulate people"s imaginations. In addition, Korea was found to use story-centered OSMU before character-centered OSMU, whereas China showed both types of OSMU simultaneously.
#OSMU #Types of Original #Web-novel #Webtoon #Evolution Path

Contents

요약
Abstract
1. 서론
2. 이론적 배경
3. OSMU 활용 사례
4. 결론
References

References (18)

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B. W. Park, K. C. Lee, "An Exploratory Analysis on Adoption of Potential Customers in Transmedia Storytelling：Emphasis on Korean TV Drama and Movie", Korean Operations Research And Management Society, Vol.27, No.2, pp.81-95, Jul. 2010. UCI: G704-000239.2010.27.2.004 google schola B. J. Yoon, J. H. Lee, "A Study on the Success Factors of Gaming on Original Film through the OSMU", Korean Society For Computer Game, Vol.0, No.19, pp.153-160, Dec. 2009. google schola - Focusing on %27Index Linked Webtoon%27", The Korean Journal of animation, Vol. 9, No. 2, pp.102-115, Jun. 2013. UCI: G704-001801.2009..19.018" class="referenceLink" target="_blank" style="" onclick="setSideStatistics('13892294', 'NODE10531979', '', '349001', ''); fn_statistics('Z324', '', '')"> S. J. Lee, "Study on OSMU Value Evaluation in - Focusing on ‘Index Linked Webtoon’", The Korean Journal of animation, Vol. 9, No. 2, pp.102-115, Jun. 2013. UCI: G704-001801.2009..19.018 google schola Y. J. Lee, H. D. Shin, "The Effects of the Existence and Type of Originals on Box-office Performance”, The Journal of the Korea Contents Association, Vol. 13, No. 6, pp. 108-115, Jun. 2013. DOI: https://dx.doi.org/10.5392/JKCA.2013.13.06.108 google schola K. W. Kim, "A Study of Limitations of Using OSMUs Based on the Mediality of Webtoons." The Learned Society Of Korean Drama And Theatre, Vol.0, No.62, pp.13-59, Dec. 2018. DOI: https://dx.doi.org/10.17938/tjkdat.2018..62.13 google schola

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