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논문 기본 정보

자료유형
학술저널
저자정보
김범안 (호남대학교 외식조리관리학과)
저널정보
한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제19권 제6호
발행연도
2020.1
수록면
327 - 346 (20page)

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The purpose of this study is to verify the effect of bakery education service quality on bakery interest, learning attitude and education satisfaction. Since it was difficult to visit due to COVID-19, survey responses by mail and online were mainly conducted, and was conducted for specialized high school students majoring in bakery in Gwangju and Jeonnam-regions. A total of 305 questionnaires for hypothesis verification are used and analysis was performed using SPSS 20 after data coding process. Regression analysis was conducted to verify the hypothesis, and the hypothesis verification results are as follows. First, among the sub-factors (curriculum, tangibility, interactivity, reliability) of education service quality of hypotheses 1, 2, 3, all factors except the factor of reliability have been shown significant positive effects on bakery interest, learning attitude, and education satisfaction. Second, the bakery interest in Hypothesis 4 was found to increase learning attitude and education satisfaction. Third, it was found that the learning attitude through bakery education in Hypothesis 5 increased education satisfaction. This study has academic significance in the achievement of the purpose of the study by utilizing various variables such as education service quality, bakery interest, learning attitude, and education satisfaction to provide basic data for specialized high school education service quality research. In practice, it suggests that high school teachers should provide education service quality that prioritizes interactivity, such as intimacy and affiliation by active communication and breaking away from and authoritative teaching in order to increase students' interest in bakery, learning attitude, and educational satisfaction.

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