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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
정종효 (경남도립미술관)
저널정보
유럽문화예술학회 유럽문화예술학논집 유럽문화예술학논집 제7권 제1호
발행연도
2016.1
수록면
77 - 101 (25page)

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초록· 키워드

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The art fair depends on the business type and activities of the g머leη ， a key player in the art market under the distribution structure of artworks. Nowadays, the art fair has gained more focus in the 따t market as the 따t market evaluation depends on the gallery performance in the art fair, as well as the positive or negative auction result in the global 따t market. Therefore, it may be said that the emergence of art fair is outstanding in the art market for the recent 10 years. The survey on the Korean art market by the Korea Arts Management Service indicated that the total transaction amount of loc머 galleries reached 275.1 billion KRW in 2012 but decreased to 204.8 billion KRW in 2015 even though the total transaction amount of local art fairs marked 42 billion KRW in 2012 but showed large increase to 62.4 billion KRW in 2015. It is the evidence that the artwork transactions by galleries have expanded the sales network through art f려rs and the 따t market maintained by galleries has attracted collectors and ordinary people for robust art fairs and rapid gro찌7th. Art fairs in the world have set up their positions as a new distribution channel in the global art market and the sales revenue of galleries from art fairs increase even though the sales portion of exhibitions by galleries shrink in the aspect of the gallery business. The concept that a gallery holds an individual or group exhibition through internal planning and sells artworks has lost its meaning and collectors have changed their minds to choose wider range of selections rather than narrow range of gallery exhibitions. That is why galleries have sought the breakthrough for their activities from the art fair. In addition, the art fair sells artworks during the event, provides networks for galleries, 따tists ， 따t museums and collectors and has taken its root as an influential art event for the 따t culture to be quickly absorbed to the public through the synergy. Another merit of the 따t fair is to expand the 따t market area of the gallery. In P따ticular， it is characterized that countries with weak art market infrastructure or unstable scale and in the economic recession may perform global business beyond the gallery regardless of national or regional boundaries and the 따t fair leads customers worldwide to be within the boundary and utilizes customer base beyond the border. The Korean art market has joined more global art fairs since Jean Art Gallery took part in the FIAC for the first time in 1984 and local art fairs have rapidly increased. Against this backdrop, it is time for one of local 따t fairs to raise its recognition as a global art fair and play a role in vitalizing the Korean art. Here is to mention several key requirements for the local 따t fair. First, the strategy shall be developed for independent organizations and personnel and the expert pool be expanded. Second, it is urgent to secure the database for local and global infrastructure of collectors depending on participating galleries and set up direct management systems. Third, PR marketing strategies by experts sh머1 be e바lanced and contain distinct contents for local and foreign markets. Fourth, the art fair shall overcome its independent features and limited network and enhance functions for converged contents. Last, it is required to provide direct assistance in attracting galleries through realistic marketing strategies for artwork sales and lead a lot of foreign g떠leries. These conditions are prerequisite for setting up long-term strategy and specific vision of the 않t fair and it is important whether collectors visit art fairs and galleries show their willingness to partlclpate in.
#Art Fair #KIAF #Art Basel #FIAC #Cicago Art Fair

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한국문화예술위원회 / 2016 / 월드 아트페어 디렉토리 google schola 함미자 / 2015 / 미술시장 발전을 위한 대안형 아트페어연구 google schola 유성림 / 2009 / 국내 미술시장에서의 아트페어의 역할과 발전방안 모색 : 한국국제아트페어를 중심으로 google schola 윤수희 / 2008 / 한국 아트페어의 활성화 방안 연구 google schola 서지형 / 2007 / 한국 미술시장 지원제도 연구 : 문화관광부의 국제아트페어 참여화랑 직접 지원 사례 google schola

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