지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.12
- 수록면
- 467 - 476 (10page)
- DOI
- 10.5143/JESK.2021.40.6.467
이용수
초록· 키워드
오류제보하기
Objective: This study was conducted for analyzing the gender characteristics of visual attention and gaze entropy by using eye-tracking equipment in emotional evaluation process for the exterior design of SUV (Sport utility vehicle).
Background: Since emotion is one of the most important factors that determine the competitiveness of a product, it is necessary to conduct the research from various perspectives. Human emotion for products is mostly formed through visual information. It has been known that there are differences in the way humans search for visual information according to gender. It is necessary to find out whether these characteristics exist in the emotional evaluation process of the product.
Method: The gaze movement of men and women was measured in the emotional evaluation process for the exterior of SUV. To measure the eye movement, the Tobii Pro Glasses 2 was used. Front and rear images of three types of SUVs manufactured in Korea were used in this experiment. The subject looked at the image of a car presented on a 65-inch TV monitor for 20 seconds while wearing the eye tracker and evaluated the emotion for it.
Results: In emotional evaluation for the front design of SUV, the subjects showed a significant difference in the fixation duration and count according to design parts, and the values were large in the order of the grill, bumper, and hood. These results were similar in male and female subjects. Gender difference in the fixation duration and count was not significant in mostly design parts, but it was found that women paid more attention to the grill. In the emotional evaluation for the rear image of SUV, both men and women showed high fixation duration and count in the order of trunk, bumper, and left mirror. There was no difference between males and females in the fixation duration and count for rear parts. In the analysis of gaze entropy, gender significance was not found in all of Shannon entropy, dwell time entropy, and heat map entropy.
Conclusion: Through eye tracking, it was found that there was a significant difference in the degree of attention of the exterior design components of SUV. In addition, except for the grill, there was no gender difference in the degree of attention in the exterior design parts. Since no significant difference was found according to gender in according to gender in the emotional evaluation process.
Application: The results could be utilized as a methodology and basic data for the exterior design of SUV.
Background: Since emotion is one of the most important factors that determine the competitiveness of a product, it is necessary to conduct the research from various perspectives. Human emotion for products is mostly formed through visual information. It has been known that there are differences in the way humans search for visual information according to gender. It is necessary to find out whether these characteristics exist in the emotional evaluation process of the product.
Method: The gaze movement of men and women was measured in the emotional evaluation process for the exterior of SUV. To measure the eye movement, the Tobii Pro Glasses 2 was used. Front and rear images of three types of SUVs manufactured in Korea were used in this experiment. The subject looked at the image of a car presented on a 65-inch TV monitor for 20 seconds while wearing the eye tracker and evaluated the emotion for it.
Results: In emotional evaluation for the front design of SUV, the subjects showed a significant difference in the fixation duration and count according to design parts, and the values were large in the order of the grill, bumper, and hood. These results were similar in male and female subjects. Gender difference in the fixation duration and count was not significant in mostly design parts, but it was found that women paid more attention to the grill. In the emotional evaluation for the rear image of SUV, both men and women showed high fixation duration and count in the order of trunk, bumper, and left mirror. There was no difference between males and females in the fixation duration and count for rear parts. In the analysis of gaze entropy, gender significance was not found in all of Shannon entropy, dwell time entropy, and heat map entropy.
Conclusion: Through eye tracking, it was found that there was a significant difference in the degree of attention of the exterior design components of SUV. In addition, except for the grill, there was no gender difference in the degree of attention in the exterior design parts. Since no significant difference was found according to gender in according to gender in the emotional evaluation process.
Application: The results could be utilized as a methodology and basic data for the exterior design of SUV.
목차
1. Introduction
2. Experiment
3. Results
4. Conclusion
References
참고문헌 (15)
참고문헌 신청
Choi, G. Y. / 2016 / Research on Gender Specification and Their Visual Preferences at Department Store Display Space - Target Department Store Space - / Journal of the Korean Institute of Interior Design 25(6):52~60
Graham, J. F. / 2002 / Gender differences in investment strategies : an information processing perspective / International Journal of Bank Marketing 20(1):17~26
Gu, Z. / 2021 / Predicting webpage aesthetics with heatmap entropy / Behaviour & Information Technology 40:676~690
김지호 / 2017 / 광고의 시지각적 연구를 위한 아이트래킹 방법론의 이해, 현황 및 제언 / 한국광고홍보학보 19(2):41~84
김종하 / 2013 / 공간의 시각적 이해과정에 나타난 성별 주시특성에 관한 연구 / 한국실내디자인학회 논문집 22(5):152~161
Graham, J. F. / 2002 / Gender differences in investment strategies : an information processing perspective / International Journal of Bank Marketing 20(1):17~26
Gu, Z. / 2021 / Predicting webpage aesthetics with heatmap entropy / Behaviour & Information Technology 40:676~690
김지호 / 2017 / 광고의 시지각적 연구를 위한 아이트래킹 방법론의 이해, 현황 및 제언 / 한국광고홍보학보 19(2):41~84
김종하 / 2013 / 공간의 시각적 이해과정에 나타난 성별 주시특성에 관한 연구 / 한국실내디자인학회 논문집 22(5):152~161
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