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Generational Fandom Culture Shift in K-Pop Idol Fandom and Social Media Use
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팬덤의 소셜 미디어 이용 양태에 따른 아이돌 세대별 팬덤 문화의 변화

논문 기본 정보

Type
Academic journal
Author
Mihwa Han (국민대학교) Eunkyung Na (국민대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.22 No.2 KCI Accredited Journals
Published
2022.2
Pages
605 - 616 (12page)

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Generational Fandom Culture Shift in K-Pop Idol Fandom and Social Media Use
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Abstract· Keywords

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Given that the current Idol fandom has been enormously affected by the development of digital technology such as the Internet, mobile or social media, this study explored how generational fandom culture has been shifted depending on the fandom’s use of differential online platforms and services, i.e., online community vs. social network services. The survey results indicate that 3<SUP>rd</SUP> generation fandom showed significantly greater intimacy, greater attachment/worship, greater similarity toward Idol stars as well as greater fandom loyalty and greater fandom identity than 1<SUP>st</SUP> and 2<SUP>nd</SUP> generation fandom. Similarly, compared to online community centered fandom, social network centered fandom showed greater intimacy, greater attachment/worship, greater similarity as well as greater fandom loyalty and identity than community-centered fandom.

Contents

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Abstract
I. 서론
II. 본론
III. 연구문제
IV. 연구방법
V. 분석 결과
VI. 결론
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UCI(KEPA) : I410-ECN-0101-2022-310-001094101