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An Empirical Study on Factors Affecting NFT Purchase Intention
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NFT 구매의도에 영향을 미치는 요인에 관한 실증적 연구

논문 기본 정보

Type
Academic journal
Author
Sang Hoon Lee (대구대학교) Su-Yeon Kim (대구대학교)
Journal
Korea Society of Industrial Informantion Systems Journal of the Korea Industrial Information Systems Research Vol.27 No.4 KCI Accredited Journals
Published
2022.8
Pages
93 - 104 (12page)

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An Empirical Study on Factors Affecting NFT Purchase Intention
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Recently, NFT, which is growing at a rapid pace, is gradually entering our lives. NFT is an acronym for Non-Fungible Token, a technology that allows you to claim ownership of digital data. As ownership of digital data takes over, it is showing characteristics as an investment value along with the characteristics of new technology, and it is expected to develop further in the future. In this study, we tried to analyze the intentions of users who own NFTs to purchase. Factors that can influence purchase intentions were selected and a research model was established using personal characteristics, NFT characteristics, and social characteristics. As a result of conducting an empirical study, it was found that individual innovativeness, profitability and reliability of NFT, and FOMO factors significantly influence purchase intention.
#대체 불가 토큰(NFT) #기술수용모형 #구매의도 #Non-Fungible Token(NFT) #Technology Acceptance Model #Intention to Purchase

Contents

요약
Abstract
1. 서론
2. 이론적 배경
3. 연구모형
4. 실증분석
5. 결론
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