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논문 기본 정보

자료유형
학술저널
저자정보
Cao Su Yang (Kookmin University) Pan Young Hwan (Kookmin University)
저널정보
한국HCI학회 한국HCI학회 논문지 한국HCI학회 논문지 2022 Vol.17 No.4
발행연도
2022.12
수록면
17 - 28 (12page)
DOI
10.17210/jhsk.2022.12.17.4.17

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초록· 키워드

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Beginner investors who are not familiar with stock investment are apt to make emotional investment decisions due to lack of investment principles and lack of experience. They also make irrational decisions by reacting sensitively to investment results and executing aggressive investments in the future. In order to prevent this psychological bias and to make rational decisions for stock investors, it is important to refine their investment behavior through continuous experience and refinement. Therefore, in this study, we conducted experiment of 2X2 between subject design with two Independent variables(partnership, ritual). The study found the main effect on the partnership elements for three dependent variables. However, no main effects were found on the ritual elements. In addition, no interaction effects were found between the partnership and ritual elements. The results suggest that the social factors of chatbot, such as partnerships, should be actively considered when designing chatbot agents that reflect the subjective characteristics of individual users. On the other hand, further research is needed on the limitations of the practical application of the ritual element.

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Abstract
1. Introduction
2. Research object and method
3. Research on user perceived value in video Participatory Platform
4. Conclusions and suggestions
References

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