Analysis of Museum Usage Behavior by Social Network Analysis : A study of National Museum of Modern and Contemporary Art, Korea -

Seong-Su Jang; Jung-Hwan Lee

doi:10.5392/JKCA.2023.23.01.314

Analysis of Museum Usage Behavior by Social Network Analysis : A study of National Museum of Modern and Contemporary Art, Korea -

Recommendations

Search

Questions

소셜네트워크분석을 적용한 미술관 이용행태 분석: 국립현대미술관을 중심으로

Type: Academic journal

Author: Seong-Su Jang (충북대학교) Jung-Hwan Lee (충북대학교)

Journal: The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.23 No.1 KCI Accredited Journals

Published: 2023.1

Pages: 314 - 323 (10page)

DOI: 10.5392/JKCA.2023.23.01.314

Usage

📌

Topic

📖

Background

🔬

Method

🏆

Result

Analysis of Museum Usage Behavior by Social Network Analysis : A study of National Museum of Modern and Contemporary Art, Korea -

Research history (2)

2023

Analysis of Museum Usage Behavior by Social Network Analysis : A study of National Museum of Modern and Contemporary Art, Korea -

Seong-Su Jang , Jung-Hwan Lee JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2023.01 Academic journal

2022

Analysis of User’s Behavior at Art Museum Applying Big Data Analysis Method

Jang seong-su , Lee jung-hwan 한국콘텐츠학회 종합학술대회 논문집 2022.07 Proceeding

Are you curious about the follow-up research of this article?
You can check more advanced research results through related academic papers or academic presentations.
Check the research history of this article

Abstract· Keywords

Report Errors

This study analyzed the changes in usage behavior during the COVID-19 period, focusing on the National Museum of Modern and Contemporary Art in order to present an operation plan to revitalize the use of art galleries in the post-COVID-19 era. To this end, Web posts containing the keyword "National Museum of Modern and Contemporary Art" were collected on domestic portal sites and SNS from January 1, 2019 to December 31, 2021, and classified by each period. After that, we used Keyword frequency analysis and Network analysis for each period. As a result of the analysis, first, regardless of changes in the external environment, the purpose of using the National Museum of Modern and Contemporary Art was in the order of exhibition, viewing, and visiting the surrounding areas. Second, as a result of examining changes in viewing types after the COVID-19, the popularity of new exhibition(Online, YouTube, etc.) was low, while visitors" preference for outdoor exhibitions increased. In addition, the type of accompanying visitors is changing mainly with families, and the increase in weekday visitors was a major change due to the pre-booking system for exhibition. Through this, it is necessary to develop programs for families, change into an outdoor experience space that can satisfy users" new needs, and seek to revitalize online exhibitions.

#국립현대미술관 #이용행태분석 #코로나19 #빅데이터 분석 #소셜네트워크(SNS) 분석 #National Museum of Modern and Contemporary Art, Korea #Usage Behavior Analysis #COVID-19 #Big Data Analysis #Social Network (SNS) Analysis

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 연구 결과
Ⅴ. 결론
참고문헌

References (0)

Add References

If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

장성수

Affiliation 충북대학교

Fields Humanities > General Humanities Natural Science > Life Sciences

Articles 7 Usage 1,164

이정환

Affiliation 충북대학교

Fields Social Science > Business Management Engineering > Electrical and Electronic Engineering > Information and Communication Engineering

Articles 4 Usage 640

Frequently Viewed Together

Online Museum for Communication with Visitors from cultural mediation perspectives

Pa , k , Moonkyung The Journal of Culture Contents 2016 .12

A Study on the Transformation of Online Platforms such as Online Exhibitions and Social Media at Major National and Public Museums -Through the Pandemic Situation-

Shin , Heekyoung Journal of Integrated Design Research 2022 .03

A Study on the Influence of Social Media (SNS) Content Type of Corporate Marketing to User Purchase Intention: Focusing on the Mediating Effect of Satisfaction and the Moderating Effect of Individual Characteristics

Kim , Ga Young , Lee Asia-Pacific Journal of Business Venturing and Entrepreneurship 2017 .06

Analysis of User’s Behavior at Art Museum Applying Big Data Analysis Method

Jang seong-su , Lee jung-hwan 한국콘텐츠학회 종합학술대회 논문집 2022 .07

A Study on the Online Platform and Social Media Utilization of Private Museums in the Age of Untact

Shin Hee Kyoung Journal of Basic Design & Art 2022 .06

Comments(0)

Write first comments.

UCI(KEPA) : I410-ECN-0101-2023-310-000388995

구분	그룹	데이터 항목
AI 학습용 데이터	원문	원문 PDF 파일
AI 학습용 데이터	원문 + 메타 (기본/상세)	원문 PDF 파일 및 서지정보 CSV
대량 구매용 데이터	B2B 구독 방식	특정 자료 한정으로 원문 접근 권한 부여
대량 구매용 데이터	URL 전달 방식	바로 PDF 뷰어를 열람할 수 있는 URL 제공

구분	그룹	데이터 항목
AI 학습용 데이터	기본 메타	발행기관명, 간행물명, 권호명, 권(vol), 호(issue), 통권, 발행연도, 발행월, 논문명, 저자명, 시작페이지, 종료페이지, 전체페이지, 상세페이지URL
상세 메타 데이터	발행기관 메타	발행기관 이명, 영문명, 창립연도, 홈페이지URL, 발행기관 소개
	간행물 메타	부제목, 간행물 유형, ISSN, ISBN, 최초발행연도, 폐간연도, 간행빈도, 발행주기, 등재사항, 이용수, 피인용수, 권호수, 논문수, 표지이미지
	논문 메타	작성 언어, 부제목, 대등제목, 목차, 키워드, 초록, 이미지, 참고문헌, 이용수, 피인용수, 논문활용도, DBpia통합주제분류, KDC분류, DDC분류, 한국연구재단분류, UCI, DOI
	저자 메타	소속기관, 소속부서, 직급, 연구분야, 연구키워드, 이용수, 피인용수, 저자 논문활용도

구분	그룹	데이터 항목
※ 결합형/맞춤형 메타 데이터는 신청 내용에 따라 다양하게 제공 가능
이용순위 정보	주제분야별 많이 이용된 논문	“인문학”에서 많이 이용된 논문 TOP100
	이용기관별 많이 이용된 논문	“중고등학교”에서 많이 이용된 논문 TOP100
	세부기관별 많이 이용된 논문	“서울대학교”에서 많이 이용된 논문 TOP100
	키워드별 많이 이용된 논문	“Chat GPT”에서 많이 이용된 논문 TOP100
키워드 정보	많이 이용된 키워드	특정기간/분야/저널 내 많이 이용된 키워드
	많이 발행된 키워드	특정기간/분야/저널 내 많이 발행된 키워드
	많이 검색된 키워드	특정기간/분야/저널 내 많이 검색된 키워드
	연구 트렌드 키워드	특정 키워드 연관 연구동향 분석 데이터 키워드

논문 기본 정보

Research history (2)

Abstract· Keywords

AI Summary

Topic

Background

Method

Result

주요내용

Contents

References (0)

Recommendations

Related Authors

Frequently Viewed Together

Recently viewed articles

Comments(0)