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Subject

Technologization in Fashion Products - Focusing on the Cases on Online Fashion Media -
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패션 제품에 나타난 테크놀로지제이션 - 온라인 패션 미디어에 게재된 사례를 중심으로 -

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Type
Academic journal
Author
Mikyung Kim (성균관대학교 의상학과) YIM EUN HYUK (성균관대학교)
Journal
The Society of Fashion & Textile Industry 한국의류산업학회지 한국의류산업학회지 제24권 제1호 KCI Accredited Journals
Published
2022.2
Pages
15 - 28 (14page)

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Technologization in Fashion Products - Focusing on the Cases on Online Fashion Media -
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In the Fourth Industrial Revolution era, with its accelerating radical changes and innovation, fashion is rapidly advancing to sustain social changes introduced by technological convergence. In light of this, the study investigates the social and cultural characteristics of technologizing fashion products: creative modifications emerge from technological convergence with fashion products and result in a realm separate from technology. By focusing on the nature of fashion, this study analyzes the technologization of fashion products for added value creation in the fashion system. Based on the findings, it interprets different attitudes toward technologizing that changes fashion products. Accordingly, this study reviews previous literature and qualitatively examines empirical cases based on inductive reasoning. In particular, it ana- lyzes commercialized cases of fashion-technology convergence in fashion products found on online fashion media outlets between January 2007 and May 2021, a central period in intellectual and technological innovation. The characteristics of technologized fashion products are identified as follows: expansion of physical functions and categories, interaction with emotional sensibilities, artistry through combination with technologies, and computer-generated imagery(CGI) fashion as digital goods. Therefore, this study analyzes the characteristics of technologization, focusing on the social and cultural properties of fashion products. The findings provide opportunities to understand the paradigm shift of these products that was catalyzed by technologizing.

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