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A Case Study on Re:Design Collaboration for Sustainable Fashion Industry Revitalization
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지속가능한 패션산업활성화를 위한 리디자인 협업 사례분석

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Type
Academic journal
Author
Kim Min Ji (세종대학교) Lee Kyu Jin (한세대학교)
Journal
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제26권 제4호 KCI Accredited Journals
Published
2022.9
Pages
136 - 153 (18page)

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A Case Study on Re:Design Collaboration for Sustainable Fashion Industry Revitalization
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The fashion industry is considered hazardous and a threatened to the environment. Due the negative perception, the industry should focus on sustainability as a social role. Therefore, several redesign fashion collaborations mainly focusing on renewing abandoned resources are already in place. The research method was based on previous studies, and 3 characteristics were derived: Redesign collaboration between fashion companies, Redesign collaboration between fashion & heterogeneous industries, and Redesign collaboration between the fashion industry & non-profit organizations. Those 3 characteristics were reviewed using 4 criteria. First, to establish and maximize the sustainable brand image and to be the best examples in environmental management, the organization endeavors to collaborate with various industries, institutions, and designers. Second is the expansion of the customer network through the spread of value consumption. Third is the creation of new values through a resource circulation structure. This means that the resource circulation structure system helps the partners to minimize on wastage. Fourth is the spread of de-boundary lines and the possibility of brand growth. Through collaboration with other industries, the boundaries of materials used in the fashion industry started to blur, thus expanding the continuous brand growth potential. The study derived the characteristics of redesign collaboration by systematically analyzing the cases. Further, the study looks forward to analyzing the characteristics of the products processed by redesign fashion collaborations in future research.
#패션협업 #리디자인 #리디자인 협업유형 #지속가능한 패션 #fashion collaboration #re-design #type of re-design collaboration #sustainable fashion

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