메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

A Study on the Perceived Value, Satisfaction and Continuous Usage Intentions of Chinese Consumers in Live Commerce: Focusing on Value-based Adoption Model
Recommendations
Search

중국 소비자의 라이브 커머스에 대한 지각된 가치, 만족 및 지속이용의도 연구: 가치기반수용모델을 중심으로

논문 기본 정보

Type
Academic journal
Author
HO SIQI (건국대학교 국제통상비즈니스학과) Ryu MiHyun (건국대학교)
Journal
한국소비문화학회 소비문화연구 소비문화연구 제25권 제3호 KCI Accredited Journals
Published
2022.9
Pages
111 - 135 (25page)
DOI
10.17053/jcc.2022.25.3.007

Usage

cover
A Study on the Perceived Value, Satisfaction and Continuous Usage Intentions of Chinese Consumers in Live Commerce: Focusing on Value-based Adoption Model
Ask AI
Recommendations
Search

Research history (2)

2022

A Study on the Perceived Value, Satisfaction and Continuous Usage Intentions of Chinese Consumers in Live Commerce: Focusing on Value-based Adoption Model
HO SIQI ,  Ryu MiHyun 소비문화연구 2022.09 Academic journal
A Study on the Customer Satisfaction and Continuous Usage Intentions of Chinese Consumers Regarding Live Commerce Using the Value-based Adoption Model
호사기 국제통상비즈니스 2022.01 Thesis
  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
  • Check the research history of this article

Abstract· Keywords

Report Errors
Live commerce has advantages such as real-time mutual communication, convenience, and realism, so consumers can not only satisfy the diversified desire for online shopping, but also gradually change the consumption pattern of the public. Live commerce will continue to grow as a new development trend in the e-commerce industry. Therefore, in this study to understand the satisfaction and continuous usage intentions the live commerce, the effect of Value-based Adoption Model and user characteristics variables on satisfaction and continuous usage intentions the live commerce was analyzed, and the moderating effect of interactivity was also analyzed. The results of this study are as follows: First, usefulness and pleasure among perceived benefits variables, functional risk among perceived sacrifice, and personal innovation and consumer knowledge all have significant effects on perceived value. Second, the perceived value of using live commerce has a significant effect on satisfaction. Third, it was found that satisfaction with live commerce of consumers had a significant positive effect on continuous usage intentions. Finally, it was verified that the moderating effect of interactivity between usefulness and perceived value was significant. Therefore, the company needs to make efforts to improve the interactivity of live commerce by realizing efficient communication with consumers.
#라이브 커머스 #가치기반수용모델 #지각된 가치 #만족 #지속이용의도 #Live Commerce #Value-based Adoption Model #Perceived Value #Satisfaction #Continuous Usage Intentions

Contents

No content found

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

The Effect of Sexual Abuse on Sexual Delinquency and Risky Sexual Behavior in Juvenile Offenders on Probation: A Mediation Effect of Borderline Personality Traits
이수진, 이주영The Korean Psychological Association2016

Comments(0)

0

Write first comments.