메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Research on the Influence of Loneliness on Consumers' Purchase Intention: Mediating Effect of Lack of Perceptual Control
Recommendations
Search

논문 기본 정보

Type
Academic journal
Author
YAN JINZHE (가천대학교) Yuzhen Liu (길림공정사범대학교) Tae Eun Kim (순천향대학교)
Journal
한국커뮤니케이션학회 커뮤니케이션학 연구 커뮤니케이션학 연구 제30권 제4호 KCI Accredited Journals
Published
2022.11
Pages
67 - 89 (23page)

Usage

cover
Research on the Influence of Loneliness on Consumers' Purchase Intention: Mediating Effect of Lack of Perceptual Control
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
Loneliness is prevalent in today’s society, but few studies have concentrated on the impact of loneliness on consumer behavior. This paper investigated the relationship between loneliness and consumer purchase intention, the mediation effect of the lack of perceptual control, and the boundary condition of the construal level. This study conducted two experiments for empirical analysis. The empirical results revealed the following: Firstly, loneliness has a significant impact on consumers’ purchase intention, which means consumers’ purchase intention is affected by individual loneliness, and people with high loneliness have higher purchase intention than those with low loneliness. Secondly, the lack of perceived control positively influences consumers’ purchase intention, and mediates the relationship between loneliness and consumers’ purchase intention. Thirdly, the construal level moderates the relationship between loneliness and purchase intention. Finally, the construal level moderates the relationship between the lack of perceptual control and purchase intention. This study provided t he general discussion, implications, and further research at the end of this study.
#Loneliness #Lack of Perceptual Control #Construal Level #Purchase Intention

Contents

No content found

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

View more

Comments(0)

0

Write first comments.