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The Effect of Middle-aged People's Hair Service Consumption Propensity on Hair Management Behavior and Hair Salon Selection Attributes
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중장년층의 헤어서비스 소비성향이 헤어관리행동과 미용실 선택속성에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Ji-Yeon Choi (오산대학교 뷰티코스메틱계열 겸임교수) Yun-Kyung Lim (서경대학교 미용예술대학 헤어디자인학과 겸임교수) Eun-Zun Park (서경대학교 미용예술대학 헤어디자인학과 교수)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제28권 제3호 KCI Accredited Journals
Published
2022.6
Pages
531 - 539 (9page)
DOI
https://doi.org/10.52660/JKSC.2022.28.3.531

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The Effect of Middle-aged People's Hair Service Consumption Propensity on Hair Management Behavior and Hair Salon Selection Attributes
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Research history (4)

2023

The Influence of Successful Aging on Hair Service Consumption Propensity in Middle-aged
Ji-Yeon Choi ,  Eun-Sil Kwon ,  Yun-Kyung Lim and others 3 한국인체미용예술학회지 2023.06 Academic journal
Middle-aged people's preparation for retirement is related to Hair Salon selection attributes and Effects of hair care behavior
Ji-Yeon Choi ,  Eun-Jun Pa ,  k 한국인체미용예술학회지 2023.06 Academic journal

2022

The Effect of Middle-aged People's Hair Service Consumption Propensity on Hair Management Behavior and Hair Salon Selection Attributes
Ji-Yeon Choi ,  Yun-Kyung Lim ,  Eun-Zun Pa 한국미용학회지 2022.06 Academic journal

2021

A Study on the Self-Efficacy, Successful Aging, Hair Management Behavior and the Hair Salon Selection Attributes of the Middle-aged
최지연 미용예술학과 2021.01 Thesis
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Abstract· Keywords

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In this study, by studying the effects of middle-aged people's hair service consumption propensity on hair management behavior and hairdressing salon selection attributes, this study seeks differentiated marketing strategies according to the middle-aged people's hair service consumption propensity and provides basic data that can contribute to the growth of the hair and beauty industry. It is intended to provide. In this study, frequency analysis, factor analysis (principal component analysis, varimax), reliability analysis, and regression analysis (stepwise method was used for the variable input method) were performed on 655 copies of the self-report questionnaire collected using SPSS 22.0. As a result, it was found that hair service consumption propensity partially affects hair management behavior and hair salon selection attributes, and hair management behavior and hair salon selection attributes could be predicted through hair service consumption propensity analysis. In conclusion, this study It is a study necessary to find a differentiated marketing strategy according to hair service consumption propensity of hair service consumers, and it is meaningful in that it provided basic data to prove it.
#Consumption propensity #Hair management #Hair salon hair service #Middle-aged

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