지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.2
- 수록면
- 125 - 149 (25page)
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This study investigated how diverse experience impacts of users after using integrated resorts influence their relationship quality, brand attachment, and brand loyalty. This study also examined the self-regulation effect of the users’ regulatory focus, that is, the indicator of their psychological state and motivation tendency, in the path of their experience impact influencing their relationship quality. As a result, first, integrated resort experience impacts were found to have significant positive effects on trust and satisfaction of relationship quality. Second, relationship quality factors were found to have significant positive effects on brand attachment. Third, brand attachment of integrated resort users was found to have a significant positive effect on their brand loyalty. Fourth, in the path of integrated resort experience factors influencing relationship quality, the moderating effect of regulatory focus was found to have a significant positive effect when the feel factor has an effect on satisfaction. This study suggest theoretical implications and practical implications for securing differentiated and competitive integrated resort industry.
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