메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
Kevin Han Huang (Magdalene College) Selina Juehua Su (Magdalene College) Lulu Ouyang (University of Adelaide)
저널정보
Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제3권 제2호
발행연도
2017.12
수록면
53 - 82 (30page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
This case study aims to analyse the success story of Huawei, a leading Chinese telecommunication company, best known for its infrastructure equipment manufacturing and its smartphone production. The report is presented in three parts. The first part examines the events and turning points in the years prior to Huawei’s current market leadership. Market conditions and competitors at the key junctures are analysed, and Huawei’s corresponding strategies and consequent performance are discussed. The second part looks into the factors behind Huawei’s success, categorised in terms of internal management and external strategies. Distinct Asian-business features are highlighted and analysed in the context of the markets they are being applied to. The third part examines the current position and future potential of Huawei’s three major business groups in the context of market trends. This is followed by a discussion of the challenges faced by Huawei and recommended solutions. Market conditions underpinning the challenges are explored, while the effects and feasibility of solutions are analysed with specific examples. Finally, the conclusion examines what can be learned from Huawei’s success. As the world embraces rapid technological advancement in all spheres, this case study, by analysing the success story of a technological giant, hopes to offer insights for emerging Asian technological enterprises. Moreover, the many uniquely Asian-style business strategies, while not universally applicable, present valuable lessons for Asian enterprises wishing to succeed in the globalised world. Huawei’s revolutionary management structure, unique marketing strategies and devotion to research and development are particular aspects of its success that are worth examining.

목차

등록된 정보가 없습니다.

참고문헌 (0)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0