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논문 기본 정보

자료유형
학술저널
저자정보
최정순 (예원예술대학교) 조인석 (예원예술대학교) 서지영 (예원예술대학교)
저널정보
J-INSTITUTE International Journal of Crisis & Safety International Journal of Crisis & Safety 제6권 제3호
발행연도
2021.9
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1 - 11 (11page)

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Purpose: The beauty industry quenches the basic human needs, and it may also be said that it is a necessary startup in the present time when appearance is a form of competitiveness. The purpose of this study is to examine the relationship between caring for appearance and make-up behaviors of women college students for the beauty salon startups targeting women college students amidst the ongoing COVID-19 crisis. Method: As for the research method, the questionnaire method was used for women college students in Seoul and Gyeonggi-do. The questionnaire was consisted of caring for appearance, make-up behaviors, and demo-graphic variables, while frequency, percentage, and average were calculated to discover the demographic charac-teristics of the research subjects, and to identify and understand the relationship between caring for appearance and make-up behaviors, the multiple regression analysis was performed to examine the Pearson's moment corre-lation and causal relationship. Results: As a result of the analysis, first, caring for appearance was derived as such factors including focus on appearance in trend, self-development, and sexual attractiveness, while make-up behaviors were derived as such five factors including prevalence, conformity, subjectivity, instrumentality, and ostentation. Second, all sub-factors of the motive of caring for appearance of women college students turned out to have a statistically significant, positive correlation with all sub-factors of the make-up behaviors. Third, the motive for caring for appearance turned out to have a statistically significant effect on the sexual attractiveness and focus on appearance of the make-up behaviors across all sub-factors, and the factors of prevalence and instrumentality turned out to have a significant effect excluding the focus on appearance in trend. Conclusion: Amidst the prolonged COVID-19 crisis, beauty salons are faced with a crisis. To overcome this crisis and proceed with a re-startup, a far more specialized research on the marketing subjects will be needed. Therefore, it is expected and hoped that this study will serve as the basic data for re-startup amidst the crisis and will also be used as the marketing materials for the beauty workers aspiring to take a new leap forward.
#Crisis #Beauty Salon #Startup #Caring for Appearance #Make-Up Behaviors

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http://www.kbanker.co.kr google schola Sojeong Kim / 2020 / Q-Methodological Approach to the Perception of Meridian Massage for HEALTH MANAGEMENT / International Journal of Crisis & Safety 5(2):47~51 dbpia http://www.job-post.co.kr/ google schola 김점남 / 2020 / The Implications of Corporate Philosophy and Shared Value for SOCIAL VALUE Creation / Public Value 5(2):13~22 dbpia Jinoh Choi / 2021 / University Students’ Learning Behavior, Online Learning Satisfaction, University Satisfaction, and Emotional Difficulties according to ADHD Tendencies and Gender in Covid-19 CRISIS / International Journal of Crisis & Safety 6(1):51~67 google schola

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