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Effects of Tik Tok Curation Characteristics on User Attitude and Visit Intention: Focused on the Search for Tourism Information of the Chinese MZ Generation
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틱톡 큐레이션 특성이 이용자 태도 및 방문의도에 미치는 영향: 중국 MZ세대의 관광정보 탐색을 중심으로

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Type
Academic journal
Author
Zhiqian Liu Xin Jin (강원대학교) Yeong Gug Kim (강원대학교)
Journal
The Institute of Knowledge Management, Chosun University JOURNAL OF CORPORATION AND INNOVATION Vol.46 No.1 KCI Accredited Journals
Published
2023.3
Pages
3 - 20 (18page)

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Effects of Tik Tok Curation Characteristics on User Attitude and Visit Intention: Focused on the Search for Tourism Information of the Chinese MZ Generation
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Abstract· Keywords

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The purpose of this study was to investigate the effect of TikTok curation characteristics on users’ search attitudes and intention to visit tourist destinations. The online survey was performed on the MZ generation, and a total of 289 questionnaires were distributed online. And then 268 questionnaires were used for the confirmatory factor analysis and reliability analysis. After verifying the reliability, validity and feasibility of the suggested research model, the relationship of the research model was analyzed. This study found out that the characteristics of Tik Tok curation had a positive effect on the user’s search attitude, and that the user’s search attitude had a positive effect on the visit intention. This study provides the academic understanding of tourism information exploration behavior in MZ generation, and provides practical significance for reinforced the characteristics of Tik Tok curation and actived exploration of tourism information.
#틱톡 큐레이션 #탐색태도 #방문의도 #MZ세대 #관광정보 #Tik Tok Curation #Search Attitude #Visit Intention #MZ Generation #Tourism Information

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 데이터
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌
ABSTRACT

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