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A Development of a Virtual Experience Wedding Coordination by a Machine Learning Alforithm
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기계학습 알고리즘을 이용한 웨딩코디네이션 가상체험 플랫폼 개발

논문 기본 정보

Type
Academic journal
Author
Jin Eun Choi (제이제이플랜즈) Kim Jung Sook (장안대학교)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제22권 제6호 KCI Accredited Journals
Published
2016.12
Pages
1,394 - 1,403 (10page)

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A Development of a Virtual Experience Wedding Coordination by a Machine Learning Alforithm
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Abstract· Keywords

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While users’ experience combines between reality and virtual reality that is emerging as an essential differentiating element, if the virtual experience data of wedding applications that use virtual digital technology and data mining technology by machine learning system, it analyzes to learn and apply individual’s appearance for enhancing convenience on users’ side, and also provide a chance to continuously increase users’ application runtime due to higher satisfaction. Thus, based on these advantages, this study aims to develop a business model that can maximize profit by increasing transactions of wedding products. In order to differentiate from the basic existing machine learning system, this study aims to enhance the technique that collects users’ structured data which can be obtained through virtual wedding experience, and user’ unstructured data such as color of the make-up and hair, and styles, integrate the collected data and personalized data, and help users to easily choose the wedding products what they really want and most need. The innovative technology combines for transferring consumers’ familiar offline experiences to online virtual experience which for trying on wedding dress, wedding makeup/hair, and wedding studio that can satisfy customers’ needs. This study aims to deliver a basic business model that can offer practical help to consumers and wedding companies by affecting on marketing strategy and usability as a future business model, and provide a new paradigm to the wedding industry.

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