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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 아시아기술혁신학회 Asian Journal of Innovation and Policy Asian Journal of Innovation and Policy 제5권 제2호
- 발행연도
- 2016.8
- 수록면
- 185 - 196 (12page)
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A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.
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참고문헌 (17)
참고문헌 신청
Adamowicz, W. / 1994 / Combining revealed and stated preference methods for valuing environmental amenities / Journal of Environmental Economics and Management 26:271~292
Bhat, C. / 1995 / A heteroscedastic extreme value model of intercity travel mode choice / Transportation Research 29B:471~483
Choi, J. Y. / 2008 / Ex-ante simulation of mobile TV market based on Consumers' Preference Data / Technological Forecasting & Social Change 75:1043~1053
Geweke, J. / 1989 / Bayesian inference in econometric models using Monte Carlo integration / Econometrica 57:1317~1339
Grossman, H. / 2006 / Optimal designs for asymmetric linear paired comparisons with a profile strength constraint / Metrika 64:109~119
Bhat, C. / 1995 / A heteroscedastic extreme value model of intercity travel mode choice / Transportation Research 29B:471~483
Choi, J. Y. / 2008 / Ex-ante simulation of mobile TV market based on Consumers' Preference Data / Technological Forecasting & Social Change 75:1043~1053
Geweke, J. / 1989 / Bayesian inference in econometric models using Monte Carlo integration / Econometrica 57:1317~1339
Grossman, H. / 2006 / Optimal designs for asymmetric linear paired comparisons with a profile strength constraint / Metrika 64:109~119
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