지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.8
- 수록면
- 329 - 339 (11page)
이용수
초록· 키워드
오류제보하기
Objectives: This study aims to explore consumer awareness and usage patterns of local food in Jecheon city during the COVID-19 pandemic, contributing to the establishment of the Jecheon City Food Plan.
Methods: Surveys were conducted from July 24 to August 24, 2021, using a combination of web-link and self-administered methods for adults living in Jecheon city (n = 250). Descriptive analysis, t-test, importance and satisfaction analysis (ISA) of local food choice attributes were performed using SPSS Statistics.
Results: Participants prioritized freshness when purchasing agricultural products. The freshness of Jecheon local food was the selection attribute with the highest consumer satisfaction and could provide purchase motivation. Approximately 73.6% of respondents understood the concept of local food, and 70% were familiar with Jecheon"s local food. Notably, 94.8% expressed an intention to purchase but held negative views on selling local food in other areas. The need to increase the supply of local food to vulnerable populations and public school catering was highly recognized. The ISA identified ‘affordable price’, ‘delivery service’, and ‘product information’ as areas requiring improvement. On the other hand, ‘freshness of products’, ‘quality for the price’, and ‘support for local farmers and economy’ were identified as attributes to be maintained and strengthened.
Conclusions: Consumers in Jecheon city recognized local foods as more than just "consumer goods’. Our findings suggest the need for further research on local food revitalization and more comprehensive local food planning to enhance consumer satisfaction.
Methods: Surveys were conducted from July 24 to August 24, 2021, using a combination of web-link and self-administered methods for adults living in Jecheon city (n = 250). Descriptive analysis, t-test, importance and satisfaction analysis (ISA) of local food choice attributes were performed using SPSS Statistics.
Results: Participants prioritized freshness when purchasing agricultural products. The freshness of Jecheon local food was the selection attribute with the highest consumer satisfaction and could provide purchase motivation. Approximately 73.6% of respondents understood the concept of local food, and 70% were familiar with Jecheon"s local food. Notably, 94.8% expressed an intention to purchase but held negative views on selling local food in other areas. The need to increase the supply of local food to vulnerable populations and public school catering was highly recognized. The ISA identified ‘affordable price’, ‘delivery service’, and ‘product information’ as areas requiring improvement. On the other hand, ‘freshness of products’, ‘quality for the price’, and ‘support for local farmers and economy’ were identified as attributes to be maintained and strengthened.
Conclusions: Consumers in Jecheon city recognized local foods as more than just "consumer goods’. Our findings suggest the need for further research on local food revitalization and more comprehensive local food planning to enhance consumer satisfaction.
목차
ABSTRACT
Introduction
Methods
Results
Discussion
Conclusion
References
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
COVID-19로 인한 소비자의 외식행동 변화에 대한 연구 - 인구통계적 특성에 따른 비교 -
김성은
,
정유경
,
심순철
한국외식산업학회지
2023
.12
미디어 아트를 응용한 패션 일러스트레이션 연구 -백남준 비디오 아트를 중심으로-
김진국
,
노윤선
조형미디어학
2021
.11
몰입형 미디어아트를 활용한 체험형 전시 사례분석 -‘TeamLab: Life’를 중심으로-
이소영
만화애니메이션 연구
2022
.03
2021 실감형 미디어아트 기획전시를 되돌아보며 - 국립해양박물관 전시 〈심연(深淵)의 상상(想像)〉(5.18~10.10)
김경민
오늘의 문예비평
2021
.12
건물 파사드 미디어아트의 공간 인터랙션 디자인에 관한 연구 : 프로젝션 매핑(Projection Mapping) 기법을 사용한 사례를 중심으로
김은수
,
김개천
한국실내디자인학회 논문집
2014
.04
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0102-2023-594-002025984