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논문 기본 정보

자료유형
학술저널
저자정보
장승환 (부산대학교 과학기술혁신) 신상현 (덕성여자대학교)
저널정보
아태인문사회융합기술교류학회 아시아태평양융합연구교류논문지 아시아태평양융합연구교류논문지 제9권 제5호
발행연도
2023.5
수록면
413 - 423 (11page)
DOI
http://dx.doi.org/10.47116/apjcri.2023.05.34

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초록· 키워드

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This study analyzes the influence of KLPGA Tour gallery satisfaction factors on willingness to revisit. The empirical analysis using a statistical methodology is conducted to diagnose the adhesion to regions and improvements in service quality. A total of 674 questionnaires were collected during the H Games held in the Seoul metropolitan area in September 2019. For statistical analysis, we performed factor analysis, cluster analysis, multiple regression analysis, etc. The findings show the relationship of service quality factor-gallery' satisfaction-intention to revisit-intention to recommend. We decided that this issue should be conducted as important to increase gallery' satisfaction, revisit, and recommendation. Moreover, from the path analysis, it is found that there are effects of co-prosperity among regions, golf course and Tour. The KLPGA Tour has been held while making Tour across golf course that meet certain requirements. In the process, gallery usually visit golf course including round that they have never experienced, or necessarily visit some regions to which they have never went. This results in increase of influx of outsiders who do not reside in the regions, which is favorable for local Tourism. From the empirical analysis, it is also found that the gallery who are satisfied with the KLPGA Tour are willing to revisit the regions. Thus, the KLPGA Tour is can be determined to have positive effects on related industries and also contribute to local effects such as local tourism and publicity. In conclusion, the KLPGA Tour have positive effects on regions, golf course and gallery, which is supported by various results of the empirical analysis.

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