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Performing Feminism in Book Covers: A Multimodal Analysis of Reprint and Retranslation Cases in South Korea
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Performing Feminism in Book Covers: A Multimodal Analysis of Reprint and Retranslation Cases in South Korea

논문 기본 정보

자료유형
학술저널
저자정보
Seunghye Mah (Dongguk University-Seoul) Ji-Sun Shin (Ewha Womans University)
저널정보
숙명여자대학교 아시아여성연구원 Asian Women Asian Women Vol.39 No.4 KCI등재 SSCI
발행연도
2023.12
수록면
1 - 23 (23page)
DOI
10.14431/aw.2023.12.39.4.1

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연구결과
Performing Feminism in Book Covers: A Multimodal Analysis of Reprint and Retranslation Cases in South Korea
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초록· 키워드

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The feminist movement, which includes certain radical elements, is gaining traction in South Korea. In South Korea’s publishing industry, feminism has demonstrated this evolution, with more visible and bold expressions. Against this background, this study analyzes how the book covers of translated feminist classics have evolved over time and what kinds of messages are transmitted to female readers with increasing exposure to feminism. The reprints and retranslations in the analysis are reflected in the book covers as a space for ideological appeal, sending specific messages derived from the multimodal analysis of the book covers. This study demonstrates how a multimodal analysis of the metafunctions of semiotic resources on book covers can be applied to derive messages for the target readership. Finally, a diachronic comparison of the book covers substantiates the claim that the book-cover design of translated works is closely associated with the social setting of the target culture and its ideological stance.

목차

Abstract
Introduction
Literature Review
Methodology
Data
Discussion and Conclusion
References

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