지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.1
- 수록면
- 115 - 126 (12page)
- DOI
- 10.51979/KSSLS.2024.01.95.115
이용수
초록· 키워드
오류제보하기
Purpose: The purpose of this study is to analyze the competitiveness of marine leisure tourism resources and policies and to provide strategic recommendations for local governments to propel a Marine Leisure Tourism City Project (MLTCP), as planned by the Ministry of Fisheries and Ocean Affairs in Korea.
Method: A questionnaire, targeting key stakeholders including residents and visitors, was developed based on previous research and subsequently validated by academicians for content reliability. The survey instrument encompassed four sections: perceptions of marine leisure tourism, competitiveness of marine leisure tourism resources and policies, perceptions of the MLTCP, and strategic factors of MLTCP. A face-to-face survey was conducted at four major tourism sites in a metropolitan city. A total of 250 valid questionnaires were collected and analyzed using SPSS 26.0. The Importance-Performance Analysis (IPA) with multiple t-tests yielded the following results.
Results: Firstly, the interest and policy support for Busan’s marine leisure tourism, as perceived by consumers, were rated low; however, competitiveness and development potential received high evaluations. Secondly, the expansion of the marine leisure base among Busan’s marine leisure tourism resources and policies emerged as a top priority. Simultaneously, efforts are needed to enhance satisfaction in areas such as theme beaches, marine leisure centers, waterfront spaces, sea conditions, yacht tourism, and surfing tourism. Thirdly, awareness and interest in the marine leisure tourism city project were found to be low, emphasizing the crucial role of Busan Metropolitan City in shaping the project’s nature, financing integration, and governance. Fourthly, financial and administrative support, as a catalyst for private investment, emerged as a top priority among strategies for promoting marine leisure tourism city projects. Additionally, endeavors should focus on enhancing satisfaction by discovering and nurturing marine leisure content, establishing marine leisure tourism infrastructure, and fostering the marine leisure tourism industry.
Conclusion: This study presents a comprehensive marine leisure tourism city model encompassing vision, objectives, marketing strategies, and investment plans, encompassing marine leisure tourism infrastructure, content development, and cultural aspects.
Method: A questionnaire, targeting key stakeholders including residents and visitors, was developed based on previous research and subsequently validated by academicians for content reliability. The survey instrument encompassed four sections: perceptions of marine leisure tourism, competitiveness of marine leisure tourism resources and policies, perceptions of the MLTCP, and strategic factors of MLTCP. A face-to-face survey was conducted at four major tourism sites in a metropolitan city. A total of 250 valid questionnaires were collected and analyzed using SPSS 26.0. The Importance-Performance Analysis (IPA) with multiple t-tests yielded the following results.
Results: Firstly, the interest and policy support for Busan’s marine leisure tourism, as perceived by consumers, were rated low; however, competitiveness and development potential received high evaluations. Secondly, the expansion of the marine leisure base among Busan’s marine leisure tourism resources and policies emerged as a top priority. Simultaneously, efforts are needed to enhance satisfaction in areas such as theme beaches, marine leisure centers, waterfront spaces, sea conditions, yacht tourism, and surfing tourism. Thirdly, awareness and interest in the marine leisure tourism city project were found to be low, emphasizing the crucial role of Busan Metropolitan City in shaping the project’s nature, financing integration, and governance. Fourthly, financial and administrative support, as a catalyst for private investment, emerged as a top priority among strategies for promoting marine leisure tourism city projects. Additionally, endeavors should focus on enhancing satisfaction by discovering and nurturing marine leisure content, establishing marine leisure tourism infrastructure, and fostering the marine leisure tourism industry.
Conclusion: This study presents a comprehensive marine leisure tourism city model encompassing vision, objectives, marketing strategies, and investment plans, encompassing marine leisure tourism infrastructure, content development, and cultural aspects.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT
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