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A Study on Medical Skincare Service Quality and Psychological Effectiveness: Focusing on Chinese People
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메디컬 스킨케어 서비스 품질과 심리적 효용성에 관한 연구: 중국인을 대상으로

논문 기본 정보

Type
Academic journal
Author
Zhang, Li-Yu (한성대학교) Choi, Hye-Jin (한성대학교) Jeon, Jong-Chan (한성대학교)
Journal
Korean society for Wellness Journal of the Korean society for Wellness Vol.19 No.2 KCI Accredited Journals
Published
2024.5
Pages
41 - 49 (9page)
DOI
10.21097/ksw.2024.5.19.2.41

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A Study on Medical Skincare Service Quality and Psychological Effectiveness: Focusing on Chinese People
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Abstract· Keywords

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This study conducted an online survey of 300 Chinese people with experience in K-medical skincare services as a study on the quality and psychological effectiveness of medical skincare services. As for the research method, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed using SPSS 25.0 and AMOS 25.0 programs. As a result, service quality was classified into empathy, reliability, responsiveness, certainty, and tangibility, and psychological effectiveness was classified into sub-factors such as mood change, confidence, and concentration, and it was confirmed that each variable and factor had a statistically significant positive (+) correlation. Service quality had the highest correlation with responsiveness, and psychological effectiveness with confidence. It was confirmed that medical skincare service quality had a statistically significant positive (+) effect on psychological effectiveness. Through this, it is expected to be used as basic data for increasing individual psychological effectiveness for well-being in an aging era, service education for skincare experts, and activation of beauty tourism for foreigners. In future studies, it is hoped that studies on an approach to a healthy and happy old age will be actively conducted by analyzing various needs of global beauty consumers.
#medical skincare #service quality #psychological utility #responsiveness #confidence

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 논의 및 결론
참고문헌
요약

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