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The Effect of AI Literacy on AI Reliance -Focusing on the Parallel Multiple Mediating Effect of Subjective Norms and Resilience-
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AI 리터러시가 인공지능 의존에 미치는 영향 -주관적 규범과 회복탄력성의 병렬다중매개효과를 중심으로-

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Type
Academic journal
Author
Liu, Yuxi (단국대학교 미디어커뮤니케이션학부) Jung, Chang-Won (단국대학교 미디어커뮤니케이션학부)
Journal
Cdak Socierty Of Communication Design 커뮤니케이션디자인학연구 커뮤니케이션디자인학연구 제86권 KCI Accredited Journals
Published
2024.1
Pages
363 - 377 (15page)

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The Effect of AI Literacy on AI Reliance -Focusing on the Parallel Multiple Mediating Effect of Subjective Norms and Resilience-
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With the development of artificial intelligence, artificial intelligence has penetrated deeply into everyday life and shows great potential in various fields. Artificial intelligence clearly classifies information according to human needs, prevents information overload, and provides efficient and convenient services for rational decision-making. However, it can cause problems with relying on artificial intelligence technology. In order to understand this in-depth, this study examines environmental factors (subjective norms) and individual cognitive factors (AI literacy, resilience) that affect AI dependence, focusing on social cognitive theory. Reports, AI literacy, resilience, and subjective norms were used to study the relationship between users' AI dependence. 329 users with experience using artificial intelligence products were analyzed using AMOS 26.0. As a result of the empirical analysis, the improvement of AI literacy and resilience could reduce the individual's dependence on artificial intelligence, and resilience and subjective norms played a mediating role in these relationships. This study provides a new perception to understand the individual's dependent behavior on artificial intelligence by identifying the dependent factors of artificial intelligence. It is meaningful in providing theoretical and practical implications for fostering AI literacy and promoting the sustainable development of artificial intelligence.

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