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Analyzing the Impact of Fishing Village Tourists Emotional Image Perception on Tourism Demand
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어촌 관광객의 감정적 이미지 인식이 관광 숙박 수요에 미치는 영향 분석

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Type
Academic journal
Author
Sora KIM (국립부경대학교) Sangchoul YI (국립부경대학교)
Journal
The Korean Society for Fisheries and Marine Sciences Education THE JOURNAL OF FISHERIES AND MARINE SCIENCES EDUCATION Vol.36 No.5(Wn.131) KCI Accredited Journals
Published
2024.10
Pages
901 - 910 (10page)
DOI
10.13000/JFMSE.2024.10.36.5.901

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Analyzing the Impact of Fishing Village Tourists Emotional Image Perception on Tourism Demand
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This paper empirically investigates the role of affective image perception on the lodging demand for fishing village tourism. Fishing village tourism has unique characteristics that set it apart from other tourism markets, which are perceived through tourists" image perceptions. In this study, the researchers surveyed 1,000 respondents to gather data on their affective image perceptions of fishing village tourism. Twelve perception measurement items were used, forming two sub-constructs of affective image. Factor analysis was employed to understand the underlying structure of affective image perception. The results indicated that affective image perception consists of two sub-constructs: "Pleasant" and "Enjoyable." To analyze the impact of affective image perception on lodging demand in fishing village tourism, regression analysis was conducted using the affective image perception factors along with tourists" demographic variables. The findings revealed that "Enjoyable" is a significant factor influencing lodging demand, whereas "Pleasant" was statistically insignificant due to the low quality of life in fishing villages. These results have managerial and policy implications for fishing village policymakers in the context of sustainable development.
#Affective image perception #Exploratory factor analysis #Fishing village tourism #Sustainable development #Tourism demand

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
Ⅳ. 결론
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