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논문 기본 정보

자료유형
학위논문
저자정보

이강은 (안양대학교, 안양대학교 일반대학원)

발행연도
2014
저작권
안양대학교 논문은 저작권에 의해 보호받습니다.

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이 논문의 연구 히스토리 (2)

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Today, the franchise is the world''s fastest-growing economy in the type of business. In the United States Department of Commerce regarding the franchise can not go against the wave of the future was also declared. The capitalist economic system, the franchise is known as the most common type of business. Franchise Business Franchise is a registered producer, or distributors of goods and services alone or circulation dealership in a particular area, instead of providing individuals, loyalty, the quality of our products and services, maintaining our commitment to meet standards under the form of business that. Franchise system is the mid- 1850s , starting with the United States to Europe, Japan and other developed countries, developed from advanced economies, known as form -type distribution . Franchise industry to economic growth , job creation , distribution can contribute significantly to the advancement of the national economy , such as a very high potential industry. Korea and the recent rise of the self-employed as a result of consumer preference for the brand to expand its importance in the trend , and that trend looks to scale, showing continued growth in. Oesikeop franchise industry in Korea starting in the mid-1970s started . As the domestic retail market is open to foreign famous brands to be centered on the years of rapid sinjangse . Promising future of the franchise industry is growing concern about the system . Initially, oesikeop domestic franchise industry is increasingly concentrated in the development of a convenience store , health food, clothing fashion, liquor, automotive , computer-related , such as washing -up and wholesale and retail , beauty, health clubs, theaters , hospitals , schools of education, and extension services and develop a trend . Despite the short history of the domestic franchise industry and small-cap enable the establishment of a business development and franchise system, remarkable new item to be growing. The travel companies in the industry in terms of the franchise system and the proportion is increasing interest in , and therefore travel franchise franchise business franchise headquarters and the need for research on the relationship between emerging. According to the Travel Industry Association of Korea are also normal , due to the scale-up of the travel market, travel market opening , Internet sales, strengthen airline , airline commission cuts, competition among travel agency such as the environment changes too , the trend is growing larger and specialized. Liver enlargement is affiliated travel agency cooperative relationships with the agreement made while makin purpose of participating Deal affiliated retail travel agency point of introduction of our brand name will bring revenue and business performance management performance expectations low , with retail travel agents as a result, the corporate image as its own brand in the travel market changes rapidly changing and hard to judge to follow the bears franchise and corporate and franchise relationship can be. Nevertheless, Franchise headquarters are more direct sales to the merchant to hold out a nationwide sales network to expand the marketing costs would reduce costs and increase sales and achieve business performance through the company determines that the retail travel agencies and affiliated cooperative relationship with the system to establish . However, trust between suppliers and merchants is low, or asymmetrical relationship instability reduces cooperation , mutual conflict and a negative impact on long-term relationships . Currently participating in the respective headquarters and affiliated merchants oncoming write for a long time out of its brand name and increase business performance and revenue growth and expectations of the partnership and signed a franchise headquarters , but no merchant has been made of the commercial protection andaneun biggest problem pointed out the problem , such as negligence caused the damage caused by the customer , by an imbalance of power are increasing number of damage cases. Existing research on customer satisfaction in the customer relationship repurchase , it profits through customer satisfaction and repurchase intention for a positive relationship between the study of factors that determine the mainstream , but corporate and franchise franchise franchise relationship characteristics the full and comprehensive research on the franchise system feeble Korea. At least in terms of travel companies , such as the quality of the relationship between fairness and long-term orientation through research and analysis on the efficient operation of the travel company policy that we will need in this study . In this study, the future development of the domestic travel business a franchise system and franchise business franchise headquarters away from the characteristics of the relationship between the fractional franchise headquarters fairness from the perspective of the quality of the relationship between the merchant to identify the impact of research on long-term relationships , and relationships to propose important implications.

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그림목차
제 1 장 서론
제 1 절 문제제기 및 연구목적
1. 문제제기
2. 연구목적
제 2 절 연구의 범위 및 방법
1. 연구의 범위
2. 연구의 방법
제 2 장 연구의 이론적 고찰
제 1 절 공정성
1. 공정성의 개념
2. 공정성의 구성요소
3. 공정성의 선행연구
제 2 절 관계의 질
1. 관계의 질 개념
2. 관계의 질 구성요소
3. 관계의 질의 선행연구
제 3 절 장기지향성
1. 장기지향성의 개념
2. 장기지향성의 구성요소
3. 장기지향성의 선행연구
제 3 장 조사의 설계
제 1 절 연구모형 및 가설설정
1. 연구모형 설정
2. 변수의 조작적 정의
3. 가설 설정
제 2 절 조사 설계
1. 조사 및 분석방법
2. 설문지 내용 및 구성
제 4 장 실증분석 결과
제 1 절 기초자료분석
1. 인구통계학적 특성
2. 신뢰도 검증
3. 타당성 검증
제 2 절 연구가설 검증
1. 공정성과 관계의 질 간의 관계
2. 관계의 질과 장기지향성과의 관계
3. 공정성과 장기지향성간의 관계
제 5 장 결론
제 1 절 분석결과 요약
제 2 절 분석결과의 시사점 및 한계
참고문헌
1. 국내문헌
2. 국외문헌
설문지
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