Today, the franchise is the world''s fastest-growing economy in the type of business. In the United States Department of Commerce regarding the franchise can not go against the wave of the future was also declared. The capitalist economic system, the franchise is known as the most common type of business. Franchise Business Franchise is a registered producer, or distributors of goods and services alone or circulation dealership in a particular area, instead of providing individuals, loyalty, the quality of our products and services, maintaining our commitment to meet standards under the form of business that. Franchise system is the mid- 1850s , starting with the United States to Europe, Japan and other developed countries, developed from advanced economies, known as form -type distribution . Franchise industry to economic growth , job creation , distribution can contribute significantly to the advancement of the national economy , such as a very high potential industry. Korea and the recent rise of the self-employed as a result of consumer preference for the brand to expand its importance in the trend , and that trend looks to scale, showing continued growth in. Oesikeop franchise industry in Korea starting in the mid-1970s started . As the domestic retail market is open to foreign famous brands to be centered on the years of rapid sinjangse . Promising future of the franchise industry is growing concern about the system . Initially, oesikeop domestic franchise industry is increasingly concentrated in the development of a convenience store , health food, clothing fashion, liquor, automotive , computer-related , such as washing -up and wholesale and retail , beauty, health clubs, theaters , hospitals , schools of education, and extension services and develop a trend . Despite the short history of the domestic franchise industry and small-cap enable the establishment of a business development and franchise system, remarkable new item to be growing. The travel companies in the industry in terms of the franchise system and the proportion is increasing interest in , and therefore travel franchise franchise business franchise headquarters and the need for research on the relationship between emerging. According to the Travel Industry Association of Korea are also normal , due to the scale-up of the travel market, travel market opening , Internet sales, strengthen airline , airline commission cuts, competition among travel agency such as the environment changes too , the trend is growing larger and specialized. Liver enlargement is affiliated travel agency cooperative relationships with the agreement made while makin purpose of participating Deal affiliated retail travel agency point of introduction of our brand name will bring revenue and business performance management performance expectations low , with retail travel agents as a result, the corporate image as its own brand in the travel market changes rapidly changing and hard to judge to follow the bears franchise and corporate and franchise relationship can be. Nevertheless, Franchise headquarters are more direct sales to the merchant to hold out a nationwide sales network to expand the marketing costs would reduce costs and increase sales and achieve business performance through the company determines that the retail travel agencies and affiliated cooperative relationship with the system to establish . However, trust between suppliers and merchants is low, or asymmetrical relationship instability reduces cooperation , mutual conflict and a negative impact on long-term relationships . Currently participating in the respective headquarters and affiliated merchants oncoming write for a long time out of its brand name and increase business performance and revenue growth and expectations of the partnership and signed a franchise headquarters , but no merchant has been made of the commercial protection andaneun biggest problem pointed out the problem , such as negligence caused the damage caused by the customer , by an imbalance of power are increasing number of damage cases. Existing research on customer satisfaction in the customer relationship repurchase , it profits through customer satisfaction and repurchase intention for a positive relationship between the study of factors that determine the mainstream , but corporate and franchise franchise franchise relationship characteristics the full and comprehensive research on the franchise system feeble Korea. At least in terms of travel companies , such as the quality of the relationship between fairness and long-term orientation through research and analysis on the efficient operation of the travel company policy that we will need in this study . In this study, the future development of the domestic travel business a franchise system and franchise business franchise headquarters away from the characteristics of the relationship between the fractional franchise headquarters fairness from the perspective of the quality of the relationship between the merchant to identify the impact of research on long-term relationships , and relationships to propose important implications.
표목차그림목차제 1 장 서론제 1 절 문제제기 및 연구목적1. 문제제기2. 연구목적제 2 절 연구의 범위 및 방법1. 연구의 범위2. 연구의 방법제 2 장 연구의 이론적 고찰제 1 절 공정성1. 공정성의 개념2. 공정성의 구성요소3. 공정성의 선행연구제 2 절 관계의 질1. 관계의 질 개념2. 관계의 질 구성요소3. 관계의 질의 선행연구제 3 절 장기지향성1. 장기지향성의 개념2. 장기지향성의 구성요소3. 장기지향성의 선행연구제 3 장 조사의 설계제 1 절 연구모형 및 가설설정1. 연구모형 설정2. 변수의 조작적 정의3. 가설 설정제 2 절 조사 설계1. 조사 및 분석방법2. 설문지 내용 및 구성제 4 장 실증분석 결과제 1 절 기초자료분석1. 인구통계학적 특성2. 신뢰도 검증3. 타당성 검증제 2 절 연구가설 검증1. 공정성과 관계의 질 간의 관계2. 관계의 질과 장기지향성과의 관계3. 공정성과 장기지향성간의 관계제 5 장 결론제 1 절 분석결과 요약제 2 절 분석결과의 시사점 및 한계참고문헌1. 국내문헌2. 국외문헌설문지ABSTRACT