This study aims to analyze the relationship between consumer''s
perception and consumer''s propensity after comparing before and
after providing information on genetically modified food. For this
purpose, the concept of each variable was identified and the
relationship between these variables was examined through
literature studies and empirical analysis. For empirical analysis, 300
questionnaire surveys were conducted from July 1, 2019 to August
14, 2019 to consumers in their 20s to 50s.
For the data analysis of the survey, the statistical program of
SPSS 18.0 was used, and frequency analysis was conducted to
examine the general characteristics of the sample. Exploratory
factor analysis and reliability analysis were performed on the
measured variables. Before the hypothesis test, correlation analysis
was conducted to find the relationship between variables. For the
hypothesis test, simple regression analysis and multiple regression
analysis were performed.
The summary of the study is as follows.
First, in the hypothesis before providing information related to GM
food, we hypothesized that "GMO will have useful results for
consumers'' perception" and the functionality quality increase and
economics of GMO food were found to have a significant effect on
consumer perception.
Second, in the hypothesis before providing information related to
GM foods, the hypothesis that "consumer awareness of GM foods
will have a significant effect on consumption tendency."
Consumer''s perception of functionality, quality improvement and
economic feasibility had a significant effect on consumption
propensity.
Third, in the hypothesis after providing information related to
genetically modified foods (GMO), we hypothesized that "providing
information on the stability and usefulness of genetically modified
foods (GMO) will have a significant impact on consumers''
perception." After providing information on the stability and
usefulness of GMO, the functionality, quality improvement and
economic efficiency were found to have a significant effect on
consumers'' perception.
Fourth, in the hypothesis after providing information related to
genetically modified foods (GMOs), the hypothesis that consumers''
perceptions after providing information on the stability and
usefulness of genetically modified foods (GMOs) will have a
significant impact on consumption propensity. The consumer''s
perception of functionality, quality and economy after providing
information on the stability and usefulness of GM foods has a
significant effect on consumption tendency.
In this study, the functional, quality, and economical effects of
GMOs had a significant effect on consumer perception and
consumption tendency before and after providing information on
the safety and usefulness of GMOs. Information related to GMOs
has been shown to influence consumer perception and consumption
tendency. Therefore, it is necessary to devise a way to satisfy
consumers'' right to know and to make reasonable consumption by
providing the right information related to GM foods..