The rapid development of the public e-bike industry provides a solution for green travel and the "last mile", which also alleviates urban traffic congestion to a certain extent. In the sharing economy, foreigners are also important users, but they tend to encounter more problems when carrying out the application. For example, the tedious process of registering an account, it takes longer to find services than locals, and many services are not in line with foreigners'' usage habits. As a result, foreigners often face more difficulties than natives in using public services.
This study makes a comparative study of public e-bike services in South Korea and China while taking native and foreigners as the research objects. In the research process, it uses literature survey method, interview method and questionnaire survey method. Starting from the sharing economy, it summarizes the development process, operation status and use status of public e-bikes, then analyzes the problems encountered by foreigners when using public services. Secondly, in the discussion of the pilot study, it sorts out the evaluation elements and use process of public electric bicycle service, then conducts an empirical study. Finally, according to the service problems encountered in the process of using public electric bicycles by natives and foreigners, it compares the problems existing in different stages, and puts forward improvement plans.
It is found that there are differences between natives and foreigners in the usefulness and responsiveness of satisfaction factors, also in convenience and ease of convenience factors. In the safety factor, the difference is in reliability, and in the comfort factor, the difference is in comfort and amusement.
This study puts forward suggestions on improving management and service from four aspects: satisfaction factor, convenience factor, safety factor and comfort factor. Under empirical analysis, it can promote enterprises to better understand the actual reflection of customers in the process of using services, and constantly optimize services according to the differences in the use experience of different groups to better meet their needs and improve customer satisfaction, so as to promote the development of public e-bike industry. In addition, most sharing services are economical and environmentally friendly. This study can also provide reference for other sharing economy industries.
This study puts forward suggestions for enterprises to improve management and service from four aspects: satisfaction factors, convenience factors, safety factors and comfort factors. Through empirical analysis, this study promotes enterprises to better understand the real feelings of customers in the process of using services. Enterprises constantly optimize services according to the differences in customer experience, better meet customer needs and improve customer satisfaction, thus helping the public electric bicycle industry to develop better. In addition, most sharing economy has the characteristics of economic and environmental protection, and this study can also provide reference for other sharing economy industries.
목 차1. 서 론1.1. 연구 배경 21.2. 연구 필요성 41.3. 연구 목적 61.4. 연구 방법 62. 이론 고찰2.1. 공공전기자전거 중요성 및 연구 동향 102.2. 공공자전거 이용자 체험분석 112.2.1. 이용자 체험 개념 112.2.2. 이용자 체험 차원 143. 사전 연구3.1. 공공전기자전거 서비스 평가요소 분석 173.1.1. 공공전기자전거 서비스 평가요소 조사 173.1.2. 공공전기자전거 서비스 평가요소 추출 193.2. 공공전기자전거 사용 프로세스 분석 223.3. 실험 설계 253.3.1. M1 사용 프로세스 실험 253.3.2. C1 사용 프로세스 실험 263.3.3. C2 사용 프로세스 실험 274. 실증연구4.1. 한국 실험 데이터 분석 304.1.1. M1 사용 프로세스 데이터 분석 304.1.2. C1 사용 프로세스 데이터 분석 314.1.3. C2 사용 프로세스 데이터 분석 324.2. 공공전기자전거 사용 프로세스 분석 334.2.1. M1 사용 프로세스 데이터 분석 334.2.2. C1 사용 프로세스 데이터 분석 344.2.3. C2 사용 프로세스 데이터 분석 354.3. 결과 375. 연구 결론과 서비스 제안5.1. 연구 결론 415.1.1. 만족요인에 대한 내국인과 외국인의 차이 415.1.2. 편리요인에 대한 내국인과 외국인의 차이 415.1.3. 안전요인와 쾌적요인에 대한 내국인과 외국인의 차이 425.1.4. 결론 435.2. 서비스 건의 445.2.1. 만족요인을 대한 서비스 제안 455.2.2. 편리요인을 대한 서비스 제안 455.2.3. 안전요인을 대한 서비스 제안 465.2.4. 쾌적요인을 대한 서비스 제안 476. 연구 한계6.1. 연구 한계 50