지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The present study purposed to investigate the economic principles of block print publishing. For this purpose, it examined the cultural background that promoted block print publishing and reviewed the entire process of block print publishing from an economic viewpoint.
The cultural background of block print publishing is, first, the fact that books were not circulated sufficiently among the people because books were supplied mainly by the government. It is assumed that because the supply of books could not meet people’s demand, block print editions were published. Second, book trade was activated. As book trade had been active since the 16th century, block print books, which could be traded for business, were published.
On the other hand, the economic efficiency of block print publishing in the late Chosun Dynasty was found in location and marketing strategies. The most important element in selecting the location of block print publishing was market demand. In this sense, the four central cities of book print publishing, namely, Seoul, Jeonju, Anseong and Daegu are regarded as the most suitable places. In addition, block print publishing was successful as it ‘analyzed the current situation’ and utilizing the strategy of ‘marketing mix’ properly. Considering these points, block print publishing was based on in-depth analysis of economic efficiency.
The cultural background of block print publishing is, first, the fact that books were not circulated sufficiently among the people because books were supplied mainly by the government. It is assumed that because the supply of books could not meet people’s demand, block print editions were published. Second, book trade was activated. As book trade had been active since the 16th century, block print books, which could be traded for business, were published.
On the other hand, the economic efficiency of block print publishing in the late Chosun Dynasty was found in location and marketing strategies. The most important element in selecting the location of block print publishing was market demand. In this sense, the four central cities of book print publishing, namely, Seoul, Jeonju, Anseong and Daegu are regarded as the most suitable places. In addition, block print publishing was successful as it ‘analyzed the current situation’ and utilizing the strategy of ‘marketing mix’ properly. Considering these points, block print publishing was based on in-depth analysis of economic efficiency.
목차
Ⅰ. 서론
Ⅱ. 방각본 출판의 문화적 배경
Ⅲ. 방각본 출판의 입지
Ⅳ. 방각본의 출판비
Ⅴ. 방각본 출판의 마케팅 전략
Ⅵ. 남은 문제들
참고문헌
Abstract
참고문헌 (30)
참고문헌 신청
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
중국 출판사들의 그룹화 현상 연구 : 창장(長江)출판그룹을 중심으로
중국어문학논집
2017 .12
-
Publishing Business and Literature
Korea Journal
1962 .08
-
17세기 출판문화의 변화와 서적간행의 양상
다산과 현대
2010 .12
-
Beauty and Characteristics of Korean Prints
Korea Journal
1981 .01
-
朝鮮人會社·大商店辭典에 수록된 1920년대 조선의 출판사와 인쇄소의 실태
어문연구(語文硏究)
2019 .01
-
검은 미디어, 감각의 공동체 ―1980년대의 시민미술학교와 민중판화의 흐름―
민족문화연구
2018 .01
-
어머니 문해행동과 유아의 인쇄물개념 및 쓰기능력 간의 관계
생애학회지
2016 .01
-
러시아 출판문화산업의 현황과 과제
노어노문학
2017 .06
-
The Korean Minority in China : Education and Publishing
Korea Journal
1986 .12
-
방각소설 출판과 관련된 몇 가지 문제 -방각소설의 출판과 언어ㆍ문화의 표준화-
고전문학연구
2009 .01
-
한문방각본의 성격에 대하여
고전문학연구
2015 .01
-
한국국학진흥원 소장 族譜, 童蒙書, 地誌, 日記類 등 책판의 성격과 가치
대동문화연구
2010 .01
-
용비어천가 노랫말 교감
어문학
2003 .06
-
당대 중국 출판마케팅 성공사례, 『늑대토템』 운용 고찰
외국학연구
2018 .01
-
1950년대 대구의 문학공간 형성과 출판매체
국어교육연구
2012 .08
-
조선간본《酉阳杂俎》의 異體字形 硏究
중국학논총
2019 .01
-
종교개혁기의 비텐베르크 - 인쇄문화를 중심으로
유럽사회문화
2017 .01
-
『性齋先生文集刊所用下記』를 통해 본19세기 후반 문집 간행과정과 간행비용 분석
古文書硏究
2015 .01
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2009-810-015234481