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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
우리문학회 우리문학연구 우리문학연구 제17집
발행연도
2004.12
수록면
361 - 389 (29page)

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초록· 키워드

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The present study purposed to investigate the economic principles of block print publishing. For this purpose, it examined the cultural background that promoted block print publishing and reviewed the entire process of block print publishing from an economic viewpoint.
The cultural background of block print publishing is, first, the fact that books were not circulated sufficiently among the people because books were supplied mainly by the government. It is assumed that because the supply of books could not meet people’s demand, block print editions were published. Second, book trade was activated. As book trade had been active since the 16th century, block print books, which could be traded for business, were published.
On the other hand, the economic efficiency of block print publishing in the late Chosun Dynasty was found in location and marketing strategies. The most important element in selecting the location of block print publishing was market demand. In this sense, the four central cities of book print publishing, namely, Seoul, Jeonju, Anseong and Daegu are regarded as the most suitable places. In addition, block print publishing was successful as it ‘analyzed the current situation’ and utilizing the strategy of ‘marketing mix’ properly. Considering these points, block print publishing was based on in-depth analysis of economic efficiency.

목차

Ⅰ. 서론

Ⅱ. 방각본 출판의 문화적 배경

Ⅲ. 방각본 출판의 입지

Ⅳ. 방각본의 출판비

Ⅴ. 방각본 출판의 마케팅 전략

Ⅵ. 남은 문제들

참고문헌

Abstract

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UCI(KEPA) : I410-ECN-0101-2009-810-015234481