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The Effect of Corporate Reputation and Public Issue Frame on the Perceived Corporate Legitimacy : Focused on the issue about the succession to the right of management of Samsung
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기업명성(Corporate Reputation)과 공중의 이슈 프레임이 기업 정당성 인식(Perceived Corporate Legitimacy)에 미치는 영향 : 삼성의 경영권 승계 이슈를 중심으로

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Type
Academic journal
Author
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.51 No.2 KCI Excellent Accredited Journal
Published
2007.4
Pages
479 - 507 (30page)

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The Effect of Corporate Reputation and Public Issue Frame on the Perceived Corporate Legitimacy : Focused on the issue about the succession to the right of management of Samsung
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Abstract· Keywords

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This study articulates the fundamental nature of legitimacy to public relations research. Corporate have to make public recognize its authority to operate and exercise in a broader social context, especially in crisis. For that reason, crisis communication managers take notice of corporate legitimacy. In crisis communication, corporate reputation can help reestablish corporate legitimacy. This study tried to analyze the relations between corporate reputation and legitimacy and focused on the types of issue frames. It set up Institutional legitimacy about the existence of a corporate and actional legitimacy about corporate activity with a dependency variable. Independent variables are corporate reputation and issue frame. The issue about the business succession of Samsung was used. The survey was designed to elicit perception- corporate reputation, legitimacy and issue frame from general publics. The result shows that reputation can support corporate legitimacy. In addition, how to communicate with publics is a critical factor for reestablishing legitimacy.
#기업정당성 #기업명성 #공중의 이슈프레임 #기업관여도 #이슈관여도 #corporate legitimacy #corporate reputation #public issue frame #corporate involvement #issue involvement

Contents

1. 문제제기 및 연구의 필요성
2. 이론적 논의 및 개념화
3. 연구설계
4. 연구결과
5. 결과 논의 및 제언
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