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어린이 대상 식품광고의 규제 변화와 광고메시지 전략
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Type
Proceeding
Author
Journal
Korean Association for Broarding & Telecommunication 한국방송학회 학술대회 논문집 한국방송학회 2007 봄철 정기학술대회
Published
2007.5
Pages
140 - 146 (7page)

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Method
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어린이 대상 식품광고의 규제 변화와 광고메시지 전략
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Contents

연구의 배경 및 목적
어린이 대상 식품 광고의 규제
어린이 대상 식품광고의 메시지 전략
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