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The Relationship between Sports Star Image and the Sports Attitude of University Students
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대학생의 스포츠 스타이미지와 스포츠 태도의 관계

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Type
Academic journal
Author
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.17 No.4 KCI Accredited Journals
Published
2008.11
Pages
815 - 829 (15page)

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The Relationship between Sports Star Image and the Sports Attitude of University Students
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Abstract· Keywords

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The purpose of this study was to describe the relations between university students' sports star image and sports attitude scientifically and provide prerequisite tips to build university students' decent sports attitude and to enhance socialization through measured data.
The 550 students of university in C-do, were asked to answer the questionnaire based on former studies. The data were dealt with one way analysis of variation(ANOVA), correlation analysis and multiple regression analysis.
First, there was a meaningful difference in university students sports star image according to gender, age, major, economic living standard, the residential district.
That is, male students showed higher sports star image rate than female ones and age was in order of over 26age, 19～21age, 22～23age, 24～25age and department was in order of the art?physical fitness, the humanitiesㆍsociety, naturalㆍscience and economic living standard was in order of high, low, middle and the residential district was in order of large city, middle city, countryside.
Secondly, there was a meaningful difference in university students sports attitude according to gender, age, major. But it had nothing to do with economic living standard, the residential district. That is, male students showed higher sports attitude rate than female ones and age was in order of over 26age, 19～21age, 22～23age, 24～25age and department was in order of the artㆍphysical fitness, the humanities?society, naturalㆍscience.
Finally, there was a low level of correlation between sports star image and sports attitude in general. In the type of sports star image, the external image and performance image had a positive influence on sports attitudes. The progressive image had a positive influence on individual attitude but had a negative effect on social attitude and mental attitude. The moral image had a positive influence on social attitude and individual attitude, but had a negative effect on mental attitude.
#sports star #sports attitude #university students

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
참고문헌

References (24)

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1. [학위논문] - 권성희 / 2002 / TV스포츠 프로그램이 대학생의 스포츠 수용태도에 미치는 영향 / 석사 / 연세대학교대학원 google schola 2. [단행본] - 김병준 / 2004 / 체육학 연구방법 / 무지개사 google schola 3. [학위논문] - 김선중 / 1994 / 지체장애인의 스포츠참가 경험과 스포츠태도의 관련성에 관한 연구 / 석사 / 이화여자대학교대학원 google schola 4. [학술지(정기간행물)] - 김지현 / 2005 / 스포츠 스타 이미지가 대학생의 스포츠 참여에 미치는 영향 / 한국체육학회지 44 (4) : 175 ~ 182 google schola 5. [학위논문] - 김태성 / 2002 / 매스미디어에 나타난 스포츠 스타에 대한 보도형태와 이데올로기 / 석사 / 성균관대학교언론정보대학원 google schola

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