지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.10
- 수록면
- 597 - 610 (14page)
이용수
초록· 키워드
오류제보하기
This thesis aims at looking into the relationship among spectators" making a decision of view, repeated view, and intention to recommend, according to professional volleyball star images. So this thesis intends to make a marketing plan to help respective corporations and companies owning professional volleyball teams make a marketing plan for putting spectators in gymnasiums and to offer basic materials for securing continuous professional volleyball fans and activating professional volleyball. The result is as followings.
Outer/sports-executing star image factor of professional players didn"t have a difference in only repeated view and were discarded. But it had a significant difference in making a decision of view and intention to recommend, and this thesis selected the factor. But, a course co-efficient had a negative (-) value in all of the relations with team attraction of selected factors except making a decision relation of view with team attraction. Progressive/moral star image factor of professional players had a significant difference in all of the factors such as spectators" making a decision of view, repeated view, and intention to recommend and was selected. It"s course co-efficient was positive (+)
Outer/sports-executing star image factor of professional players didn"t have a difference in only repeated view and were discarded. But it had a significant difference in making a decision of view and intention to recommend, and this thesis selected the factor. But, a course co-efficient had a negative (-) value in all of the relations with team attraction of selected factors except making a decision relation of view with team attraction. Progressive/moral star image factor of professional players had a significant difference in all of the factors such as spectators" making a decision of view, repeated view, and intention to recommend and was selected. It"s course co-efficient was positive (+)
목차
Abstract
I. 서론
II. 연구방법
III. 결과
IV. 논의
V. 결론 및 제언
참고문헌
참고문헌 (10)
참고문헌 신청
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UCI(KEPA) : I410-ECN-0101-2013-692-001072065