메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국여행학회 여행학연구 旅行學硏究 第13號
발행연도
2001.6
수록면
167 - 198 (32page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

초록· 키워드

오류제보하기
In this paper I suggest the strategy that contributes to vitalizing of Munkyung tourism by uniting it with the concept of Munkyung citys local tourism exalted with the good location for Wangkeon Studio, and expanding the tourist desire only for the studio into the whole area of Munkyung. I can suggest some points to be considered about tourism marketing on the basis of the research.
First, in terms of tourist attraction strategy, it is necessary that the tourists good image and confidence of Munkyung sightseeing be secured by complying with the integrated management of the local attractions through establishing the identity of Munkyung tourism on the base of history, culture and natural beauty of Munkyung area.
Second, in terms of price strategy, the special demands are getting higher and higher after opening Wangkeon Studio for the public but it is an issue that there are few major goods for tourists, therefore development of good items is required.
Thirdly, in terms of sightseeing tour courses, we assist travel agencies to sell the sightseeing tours developed in a positive manner. By doing this way, tourists can be made predictable. It is required that sightseeing tours connected with airlines be developed.
Fourthly, in terms of promotions, it is necessary to build friendly tourism image by connecting different or same types of tourism-related businesses, while we hold tourists attraction fairs and give fam-tours to Munkyung area to domestic and foreign mass media, and travel agencies.

목차

Ⅰ. 서론
Ⅱ. 이론연구
Ⅲ. 실증분석
Ⅳ. 분석결과 및 논의
Ⅴ. 결론
참고문헌
Abstract

참고문헌 (0)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

이 논문과 함께 이용한 논문

최근 본 자료

전체보기

댓글(0)

0

UCI(KEPA) : I410-ECN-0101-2009-326-018492764