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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.6
- 수록면
- 707 - 719 (13page)
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초록· 키워드
오류제보하기
The This investigation seeks to elucidate the possible correlation between attendance factors, and spectators’ satisfaction and team loyalty. By doing so, I hope to facilitate the efforts to revitalize the women’s pro basketball market. I also suggest effcieint management methods and marketing strategies based on substantive data. The following is my findings.
This research utilzed convenience sampling method to survey spectators at six cities that house women’s pro basketball teams. Out of 530 surveys that were collected, I ruled out 21 surveys that were answered only partially. Therefore, there were 509 surveys that were deemed to be valid.
Relationship between game attendance factors and spectators’ satisfaction in women’s pro basketball with a p＜.001, it is shown that ‘Cost of Attendance’ is correlated to spectators’ satisfaction. Moreover, with a p＜.05, it is shown that ‘Spectator Promotion’ is also correlated with spectators’s satisfaction.
Relationship between game ?attendance factors and spectators’ satisfaction in women’s pro basketball with a p＜.001, it is shown that ‘Game Conditions’ and ‘Cost of attendance’ are correlated with spectators’ team loyalty.
This research utilzed convenience sampling method to survey spectators at six cities that house women’s pro basketball teams. Out of 530 surveys that were collected, I ruled out 21 surveys that were answered only partially. Therefore, there were 509 surveys that were deemed to be valid.
Relationship between game attendance factors and spectators’ satisfaction in women’s pro basketball with a p＜.001, it is shown that ‘Cost of Attendance’ is correlated to spectators’ satisfaction. Moreover, with a p＜.05, it is shown that ‘Spectator Promotion’ is also correlated with spectators’s satisfaction.
Relationship between game ?attendance factors and spectators’ satisfaction in women’s pro basketball with a p＜.001, it is shown that ‘Game Conditions’ and ‘Cost of attendance’ are correlated with spectators’ team loyalty.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론
참고문헌
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UCI(KEPA) : I410-ECN-0101-2013-692-003579247