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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제14권
발행연도
2000.11
수록면
883 - 899 (17page)

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The purpose of this study was the influence of sports ground factors (viewing facilities, viewing cost and the viewing promotion) on the viewing statisfaction, continuing viewing and revisit For attaining the purpose, the persons who visited Chamshil Stadium to see the 1999-2000 pro basketball league game were selected as a population, and 519 spactators were selected from among them for final analysis. The collected data were analyzed with t-test, one-way ANOVA, correlation analysis and regression analysis. The results of this study were as follows : First, the satisfaction of the sports consumers investigated at stadium elements was significantly different from one another according to their gender in parking facilities, a viewing facilities factor, and in publicity, a viewing promotion factor. Second, the age of the sports consumers made a significant difference to their satisfaction at cleanness, electric sign and stand of viewing facilities, and at every factor of admission fee and viewing promotion. Third, the sports consumers expressed signi5cantly different satisfaction according to their education level at parking facilities and electric sign of viewing facilities factors, and at fan service, a viewing promotion factor. Fourth, the job of the sports consumers generated a significant difference to their satisfaction at parking facilities, a viewing facilities factor, and at every factor of viewing promotion. Fifth, the viewing satisfaction of the sports consumers differed significantly from one another according to their gender. Sixth, the age of the sports consumers yielded a significant difference to their satisfaction at all the viewing satisfaction, continuing viewing and revisit. Seventh, the satisfaction of the sports consumers at continuing viewing varied significantly according to their education level. Eighth, the job of the sports consumers made no significant difference to their satisfaction at all the viewing satisfaction, continuing viewing and revisit. Nineth, there was a positive relationship between the sports consumers' perception of gymnasium elements and of viewing satisfaction. Tenth, there was a positive relationship between the sports consumers' perception of parking facilities and electric sign, viewing facilities factors, and of continuing viewing. Eleventh, there was a positive relationship between the sports consumers' perception of admission fee and electric sign, a viewing facilities factor, and of revisit.

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