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Analysis of the relation between the image of pro-basketball star player and satisfaction in viewing and club image
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프로농구 스타선수 이미지가 관람만족, 구단이미지 및 재관람의도에 미치는 관계 분석

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Type
Academic journal
Author
Cho, Yong-Chan (중앙대학교) Shin, Seung-Ae (중앙대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.22 No.2 KCI Accredited Journals
Published
2013.4
Pages
617 - 627 (11page)

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Analysis of the relation between the image of pro-basketball star player and satisfaction in viewing and club image
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Abstract· Keywords

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The objective of this study is to clarify the verification of model on the relation between the image of pro-basketball star player and satisfaction in viewing, club image and intent to view again. To this end, questionnaires were done to 300 spectators who visited basketball court in Seoul, Gyeonggi and Incheon to view the pro-basketball season in 2011-2012. Among the collected question papers, 282 ones excluding the 18 ones insincerely filled were utilized as the final data. The collected data was analyzed by searching factor analysis, reliability analysis and correlation analysis through SPSS 18.0 Window Version and by Confirmatory factor analysis (CFA) through AMOS 18.0. The following result was drawn by performing Structural Equation Model (SEM). First, the image of star player was found to positively affect satisfaction in viewing. Second, satisfaction in viewing was not found to positively affect the club image. Third, satisfaction in viewing was found to positively affect intent to view again. Fourth, the club image was found to positively affect intent to view again. Fifth, the image of star player image was found to positively affect the club image. Sixth, the image of star player image was found to positively affect intent to view again.
#image of star player #satisfaction in viewing #club image #intent to view again

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구가설 및 연구모형
Ⅲ. 연구방법
Ⅳ. 결과 및 논의
Ⅴ. 결론 및 제언
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References (47)

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2. [학술지(정기간행물)] - 김기탁 / 2006 / 프로축구 관람자의 소비감정, 관람만족이 재관람 의도에 미치는 영향 / 체육과학연구 17 (3) : 126 ~ 135 dbpia 3. [학위논문] - 김명식 / 2012 / 프로야구 스타선수 속성이 팀 충성도 및 재 관람 의도에 미치는 영향 / 석사 / 순천대학교 교육대학원 google schola 4. [학술지(정기간행물)] - 김명식 / 2008 / 프로축구구단제품 속성과 관중의 전반적 만족, 신뢰 및 관계몰입이 재 관람 의도에 미치는 영향 / 한국스포츠산업경영학회지 13 (2) : 141 ~ 152 dbpia 5. [학술지(정기간행물)] - 김상두 / 2001 / 프로스포츠 관람정도가 관람 만족에 미치는 영향 / 한국체육학회지 40 (1) : 77 ~ 86 google schola 6. [학위논문] - 김은정 / 2006 / 프로축구단의 팀이미지가 심리적 애착과 관람만족 및 충성도에 미치는 영향 / 석사 / 단국대학교 대학원 google schola

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