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논문 기본 정보

자료유형
학술저널
저자정보
조용찬 (중앙대학교) 신승애 (중앙대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제22권 제2호 (인문·사회과학편)
발행연도
2013.4
수록면
617 - 627 (11page)

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초록· 키워드

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The objective of this study is to clarify the verification of model on the relation between the image of pro-basketball star player and satisfaction in viewing, club image and intent to view again. To this end, questionnaires were done to 300 spectators who visited basketball court in Seoul, Gyeonggi and Incheon to view the pro-basketball season in 2011-2012. Among the collected question papers, 282 ones excluding the 18 ones insincerely filled were utilized as the final data. The collected data was analyzed by searching factor analysis, reliability analysis and correlation analysis through SPSS 18.0 Window Version and by Confirmatory factor analysis (CFA) through AMOS 18.0. The following result was drawn by performing Structural Equation Model (SEM). First, the image of star player was found to positively affect satisfaction in viewing. Second, satisfaction in viewing was not found to positively affect the club image. Third, satisfaction in viewing was found to positively affect intent to view again. Fourth, the club image was found to positively affect intent to view again. Fifth, the image of star player image was found to positively affect the club image. Sixth, the image of star player image was found to positively affect intent to view again.

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Abstract
Ⅰ. 서론
Ⅱ. 연구가설 및 연구모형
Ⅲ. 연구방법
Ⅳ. 결과 및 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2014-690-003560435