지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.4
- 수록면
- 65 - 75 (11page)
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초록· 키워드
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Korea has become the 7th country to join the 20-50 club, while achieving economic growth. And the research also showed the Korea’s Nation Brand is improving every year. However, there is a gap between the Korea’s economic strength and Korea’s Nation Brand. Moreover, the image of the Nation Brand differs from the hypostasis of it. Therefore, there has to be steps to reduce a gap between the image and the hypostasis of the Nation Brand, as well as strengthening the Korea’s Nation Brand consistently.
There are various measures to improve a country’s Nation Brand. This study analysed that investigating sports fields and elite performers is still in effect to improve the Nation Brand. Particularly, outstanding achievement in Olympics is attributed to curriculum of the Korea National Sport University. And the achievement is one of the main factors to improving the Korea’s Nation Brand.
This study suggests that training and educating elite athletes will be the one of measures to strengthen the Korea’s Nation Brand. The study also offers insight concerning the Korea’s Nation Brand.
First, a sportsman should be perceived as a diplomat in global sports field, as well as the star player should behave like a public figure. Second, training and education should be systematic and well organized by establishing an educational institution such as the Korea National Sport University. Training and education will help strengthening the Nation Brand naturally. Along with an educational institution, programs to dig out and bring up rising stars should be developed. Finally, national support is needed urgently. Although sports stars and elite performers are in charge of strengthening the Nation Brand, they bear expenses hiring coaches and training cost by themselves. Thus, training and education system should be supported by national budget.
There are various measures to improve a country’s Nation Brand. This study analysed that investigating sports fields and elite performers is still in effect to improve the Nation Brand. Particularly, outstanding achievement in Olympics is attributed to curriculum of the Korea National Sport University. And the achievement is one of the main factors to improving the Korea’s Nation Brand.
This study suggests that training and educating elite athletes will be the one of measures to strengthen the Korea’s Nation Brand. The study also offers insight concerning the Korea’s Nation Brand.
First, a sportsman should be perceived as a diplomat in global sports field, as well as the star player should behave like a public figure. Second, training and education should be systematic and well organized by establishing an educational institution such as the Korea National Sport University. Training and education will help strengthening the Nation Brand naturally. Along with an educational institution, programs to dig out and bring up rising stars should be developed. Finally, national support is needed urgently. Although sports stars and elite performers are in charge of strengthening the Nation Brand, they bear expenses hiring coaches and training cost by themselves. Thus, training and education system should be supported by national budget.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 한국의 국가브랜드 위상
Ⅳ. 국가브랜드 강화와 KNSU
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (21)
참고문헌 신청
1. [학술지(정기간행물)] - 강두선 / 2012 / 스포츠 보도 노출과 선수 인지가 관광지로서의 국가 이미지와 브랜드 태도에 미치는 영향: 밴쿠버 동계올림픽 김연아 선수 경기를 중심으로 / 한국언론학보 56 (1) : 156 ~ 184
2. [학술지(정기간행물)] - 김유경 / 2006 / Place Brand의 역할과 전략적 관리에 대한 개념적 고찰 / 동서언로 (20) : 3 ~ 32
4. [보고서] - 이동훈 / 2012 / 2011 국가브랜드지수 조사 결과
5. [보고서] - 이동훈 / 2013 / 2012 국가브랜드지수 조사 결과
6. [보고서] - 이동훈 / 2011 / 2010 국가브랜드지수 조사 결과
2. [학술지(정기간행물)] - 김유경 / 2006 / Place Brand의 역할과 전략적 관리에 대한 개념적 고찰 / 동서언로 (20) : 3 ~ 32
4. [보고서] - 이동훈 / 2012 / 2011 국가브랜드지수 조사 결과
5. [보고서] - 이동훈 / 2013 / 2012 국가브랜드지수 조사 결과
6. [보고서] - 이동훈 / 2011 / 2010 국가브랜드지수 조사 결과
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UCI(KEPA) : I410-ECN-0101-2014-690-003560046