지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2013.5
- 수록면
- 55 - 60 (6page)
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이 논문의 연구 히스토리 (3)
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초록· 키워드
오류제보하기
Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty per cent of the information around them through sense of sight. One cannot compete with just sheer quality in today’s world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value.
Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand’s distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores’ global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity.
According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.
Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand’s distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores’ global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity.
According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.
목차
Abstract
1. 서론
2. VMD와 디지털 사이니지의 이론적고찰
3. 디지털 사이니지 전략유형을 VMD에 적용한 SPA브랜드의 사례분석
4. 사례 종합 분석
5. 결론
참고문헌
참고문헌 (2)
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