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The analysis of the changes in the issues of Korea`s public campaigns from 1945 to 2003
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해방이후 공익광고를 통해 본 공공캠페인 이슈 변천에 관한 분석 : 시기적 구분에 따른 주제의 특징을 중심으로

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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations The Korean Journal of Advertising and Public Relations Vol.7 No.1 KCI Accredited Journals
Published
2005.1
Pages
239 - 275 (37page)

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The analysis of the changes in the issues of Korea`s public campaigns from 1945 to 2003
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#공공캠페인 #이슈의 변천 #3E 패러다임 #PR의 목적 #public campaigns #change of issues #3E paradigm #PR`s purpose

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References (27)

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, 1994 , 광고의 사회학 google schola , 2002 , 공익광고 캠페인 주제로 나타난 사회문제의 Positioning에 관한 연구 13 (4) : 309 ~ 334 google schola , 2002 , 공익광고에 나타난 문화적 가치와 표현기법에 관한 연구 제56호 (56) : 127 ~ 159 google schola , 2001 , 기업광고의 의제설정 과정에 관한 연구 제50호 (50) : 7 ~ 36 google schola , 2001 , "공익캠페인", 『PR 캠페인 : 127 ~ 147 google schola

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UCI(KEPA) : I410-ECN-0101-2015-320-002916081