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Subject

Opinion Diversity and Ideological Geography of the News Media
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의견 다양성을 통해 본 언론매체의 이념적 지형도 : '경제민주화' 이슈 보도의 의견 분석을 중심으로

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Type
Academic journal
Author
Young Chul Yoon (연세대학교) Kyungmo Kim (연세대학교) Jeehyun Kim
Journal
Korean Association for Broarding & Telecommunication Journal of Broadcasting and Telecommunications Research Wn.89 KCI Accredited Journals
Published
2015.1
Pages
35 - 64 (30page)

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Opinion Diversity and Ideological Geography of the News Media
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Abstract· Keywords

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Focusing on opinion diversity, this research explored how various opinions were revealed in a variety of news media, including newspaper, TV, news agency, and internet news media, and what the news media"s ideological positions were in reporting a controversial "economic democracy" issue in Korea. Opinion diversity was measured in two dimensions, between-media and within-media. In terms of internal diversity perspective (within-media), we examined how various opinions were allowed within each media. Also, ideological positions of individual media were analyzed to depict the ideological geography of the news media environment from an external diversity (between-media) viewpoint. Findings showed that news media in general had a similar level of internal opinion diversity but apparently dispersed in different ideological positions in terms of external opinion diversity. With the comparison of opinion diversity at the multi-levels of individual media, media type, and the whole media, we discussed a matter of putting news diversity into practice and proposed further studies of relationship between opinion diversity of the news media and public opinion diversity.

Contents

1. 문제 제기
2. 이론적 논의
3. 연구방법
4. 분석결과
5. 결론과 제언
참고문헌

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UCI(KEPA) : I410-ECN-0101-2016-331-000990553