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The effect of subjective consumer competency on the consumer satisfaction in food - Focused on feeling of insecurity for food and type of household -
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소비자역량 만족도가 식생활 소비만족도에 미치는 영향 : 식품불안감 및 가구형태를 중심으로

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Type
Academic journal
Author
Suh, Yeo Joo (이화여자대학교) Lim, Eun Jung (이화여자대학교)
Journal
Korean Consumer Agency journal of consumer policy studies Vol.45 No.3 KCI Accredited Journals
Published
2014.12
Pages
131 - 156 (26page)

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The effect of subjective consumer competency on the consumer satisfaction in food - Focused on feeling of insecurity for food and type of household -
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Abstract· Keywords

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In this study, we distinguished between single households and multi-member households, and investigated what influences subjective consumer competency have on the feeling of insecurity for food consumption and the consumer satisfaction in food. Through the review of preceding studies, we examined previous studies on the consumer competency, the feeling of insecurity for food and the consumer satisfaction in food, through which we set up the subjects of inquiry. We used ‘2013 Consumption Life Indicators in Korea’ for the study data, while we analyzed the inquiry subjects for the 1,500 specimens of people 20 years of age or older, employing SPSS 21.0 and Amos 21.0. Furthermore, we conducted a focus group interview(FGI) for the subjects of the adult consumers of single households, for the in-depth result analysis, while applying network analysis to the feeling of insecurity for food consumption, so as to visibly grasp its meaning.
The study result shows that for the consumers of single households, subjective consumer competency has meaningful influences on the feeling of insecurity for the domestic and imported agricultural, marine and livestock products, while no meaningful influences of them were found on the consumer satisfaction in food. For the consumers of multi-member households, however, subjective consumer competency exert meaningful influences on the feeling of insecurity for the domestic and imported agricultural, marine and livestock products, frozen, instant and processed food, and fresh food. And it was confirmed that the consumers competency have direct influences on the consumer satisfaction in food, while they also have indirect influences on it through the feeling of insecurity for the domestic agricultural, marine and livestock products. In addition, we conducted FGI for the consumers of single households, in which most of the participants chose frozen, instant and processed food as the food consumed the most in their daily food consumption, while they did not reveal any negative perceptions for these kinds of food.
Through the study, we could draw fruitful study result through quantitative and qualitative analyses for the consumers of single households. We think the result will be able to help the food safety policies and administration in the future, as we have empirically analyzed the perceptions of the consumers on the food safety in our society.
#소비자역량 만족도 #식품불안감 #식생활 소비만족도 #가구형태 #2013 한국의 소비생활지표 #subjective consumer competency #feeling of insecurity for food #consumer satisfaction in food #type of household #2013 Consumption Life Indicators in Korea

Contents

요약
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 제언
참고문헌
Abstract

References (8)

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사지연, 여정성. 소비자불안의 수준과 영향요인. 소비자학연구. 2014 google schola 유현정, 주소현. 소비자의 식품안전 체감 및 역량척도 개발 연구. 소비자학연구. 2012 google schola 윤진숙, 문광덕, 이호철. 대구지역 주부들의 농산물과 가공식품 소비에 관한 인식. 한국식품영양과학회지. 1998 dbpia 이민희, 홍은실. 결혼여부에 따른 여성소비자역량의 영향요인. 가정과삶의질연구. 2014 dbpia 이영희, 이승신. 식품업체 및 국가식품안전정책에 대한 소비자신뢰모형 분석. 소비자학연구. 2014 google schola

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