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자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제16권
발행연도
2001.11
수록면
937 - 946 (10page)

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초록· 키워드

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The purpose of this study was to examine closely sports instructor`s symbolic image raised which members of commercial sports centers recognize. this study was based on the results from the analysis of questionnaires which made members of commercial sports centers registered for more than a month and experienced services through sports centers in the year 2000. the result are an follows 1. Characteristics of Consumer`s Participation and Searching Examination of Image. 1) As a result of One-Way ANOVA to grasp the level of image of sports instructors recognized by intensity of physical exercise, it shows notable difference statistically between awareness as an expert(p<.001) & attitude(p<.06). The level of recognized of sports instructors is high from the standpoint of Likert`s Five-Stage Measure. 2) As a result of One-Way ANOVA to grasp the level of image of sports instructors recognized by hour of physical exercise, it shows that notable statistical difference among quality(p<.01) awareness as an expert(p<.05), awareness of job(p<.001), role(p<.001) & works(p<.001). The level of recognition of sports instructors is high from the standpoint of Likert`s Five-Stage Measure. 2. Searching Examination of Interrelation between Image Factors Recognized of Professional Sports Instructors. It shows that awareness as an expert, awareness of job, role & works have notable interrelation with quality of sports instructors, and attitude is related to quality negatively. However it shows that awareness of job role & works have notable positive interrelation with awareness as an expert, role & works also have notable positive interrelation to awareness of job. Attitude & awareness of job show notable negative interrelation each other. It shows that role & works have notable negative interrelation to attitude, however works has notable positive interrelation to role.

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