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논문 기본 정보

자료유형
학술저널
저자정보
한태용 (강릉원주대학교) 최성범 (강릉원주대학교) 이계석 (단국대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제24권 제3호 (인문사회과학 편)
발행연도
2015.6
수록면
677 - 688 (12page)

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초록· 키워드

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The purpose of this study was to investigate relations between the attributes of trust and multidimensional trust and acceptance and spread of word-of-mouth for ski resort schools. For that purpose, the investigator found the subjects among those who received a lesson at a ski school during the 2014~15 ski season and were high school students or older. Ski resorts were selected based on the number of slope users during the 2013 season, and the top four ones were V, H, P, and Y that ranked in the first, second, third, and fourth place, respectively. For each of them, 100 subjects were sampled with the convenience sampling method. After excluding 41 questionnaires that seemed to contain insincere answers from total 400 collected questionnaires, 359 were used in analysis as final valid samples. They were put to frequency, reliability, and correlation analysis with the PASW Ver. 18.0 program and to confirmatory factor analysis and structural equation modeling analysis with the AMOS 18.0 program. The findings were as follows:
First, diligence and ability of the subfactors of trust attributes for ski resort schools turned out to have significant effects on trust on instructors, whereas good will did not have such effects on it. Diligence, ability and good will all had significant influences on trust on ski resorts.
Secondly, trust on ski resorts and on instructors turned out to have significant effects on acceptance and spread of word-of-mouth.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2016-692-001660467