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A Study On User Experience Based Storydoing Operating Principles
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사용자 경험 기반 스토리두잉의 작동원리에 관한 연구

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Type
Academic journal
Author
Dong-Hee Shin (Sungkyunkwan University) Hee-Kyung Kim (Sungkyunkawn University)
Journal
Digital Contents Society Journal of Digital Contents Society Vol.16 No.3 KCI Accredited Journals
Published
2015.6
Pages
425 - 436 (12page)

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A Study On User Experience Based Storydoing Operating Principles
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Abstract· Keywords

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Along with the spotlight of stroytelling, stoydoing has attracted public’s attention as it has been utilized in various different areas. There are valued message by producer and story to back it up in the storydoing. Recipient will acknowledge the affordance encouraged by producer and confirm the message by practicing it. Finally producer will evaluate the practice process. Therefore, storydoing promotes the product of company, strengthens the brand image and delivers message and value through a previously mentioned cycle. Ultimately, stroydoing is operated based on user’s experience.
In this study, based on the experience theory of John Dewey, in order to discover how the interactivity and continuity operate story doing, we conducted a study on the concept of storydoing, the national and international story doing status, the difference between storytelling and storydoing, the elements of story doing, the relationship with user experience, and the principle of operating the story doing. As a result, we learned that story doing had the five elements of message, story, characters, action, and confirmation, and operated by the interaction and continuity between the producer and receptor.
Thus, through this research to understand the nature of storydoing, we have identified new trends of the cultural industries and discovered the possibilities to expand the application scope of storydoing, which was currently applied by companies to promote their brand images, onto contents field. More importantly, the proposal of theoretical differences between storytelling and storydoing makes this report meaningful in terms of sociocultural, industrial and academic aspect.
#스토리두잉 #사용자 경험 #스토리텔링 #상호작용성 #연속성 #Storydoing #User Experience #Storytelling #Interaction #Continuity

Contents

요약
Abstract
1. 서론
2. 이론적 배경
3. 스토리두잉 국내외 현황
4. 스토리텔링과 스토리두잉의 차이
5. 스토리두잉의 구성요소와 사용자 경험의 관계
6. 스토리두잉의 작동원리
7. 결론
References

References (11)

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[단행본] - I. C. Kim / 2014 / Storydoing / Culturegraphy : 60 ~ google schola [학술지(정기간행물)] - J. H. Min / 2014 / Solution Story for Kanu, the smallest cafe in the world / Cheil Magazine : 1 ~ google schola [학술지(정기간행물)] - L. M. / 2001 / Interactive advertising and presence: A framework / Journal of Interactive Advertising 1 (2) : 56 ~ 65 google schola [기타자료] - L.Yuping / 2002 / What Is Interactivity and Is it Always Such a Good Thing?Implications of Definition, Person, and Situation for the Influence of Interactivity on google schola [단행본] - W. F / 1998 / Research Methods and the New Media / the Free Press, New York google schola

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