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A Study on the Destination Preferences of Chinese Tourists in Seoul and Jeju Island
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Type
Academic journal
Author
Lijuan Che (Gyeongsang National University) Haengnam Sung (Gyeongsang National University) Byung-Hyuk Ahn (Gyeongsang National University)
Journal
Korea Internet Electrornic Commerce Association The Journal of Internet Electronic Commerce Resarch Vol.15 No.5 KCI Accredited Journals
Published
2015.10
Pages
43 - 57 (15page)

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A Study on the Destination Preferences of Chinese Tourists in Seoul and Jeju Island
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Abstract· Keywords

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This study aims to find out the behavior of Chinese tourists in Korea. Understanding the behavior of Chinese tourists may help Korean government and the related industry set up their tourism strategies and policies for Chinese tourists. We want to know when Chinese tourists travel to two major places(Seoul and Jeju Island) and what causes the different level of tourists’ satisfaction. Results of the study were as follows: First, Tourists visiting Seoul have higher intention of experiencing different lifestyle and shopping while those visiting Jeju Island show preferences to outdoor activity. Second, both destination image and travel purpose are significantly influence the overall destination attribute satisfaction. Third, tourists’ satisfaction of overall destination attributes positively influences their loyalties to the destination. Fourth, different travel purposes(e.g. different lifestyle, shopping/beauty, outdoor activity) have different significance influences on destination attribute satisfaction(e.g. food, event/entertainment, environment, shopping). The result of this research may help as to know more about the Chinese tourists’ behavior and make some suggestions to attract more Chinese tourists.
#Tourists' Behavior #Chinese Tourists #Seoul #Jeju Island #Destination Image #Travel Purposes #Destination Attribute Satisfaction #Destination Loyalty

Contents

Abstract
I. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypothesis
Ⅳ. Analysis and Results
Ⅴ. Conclusion
References

References (20)

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[학술지(정기간행물)] - Assaker, G / 2011 / Examining the Effect of Novelty Seeking, Satisfaction, and Destination Image on Tourists’ Return Pattern : A Two Factor, Non-Linear Latent Growth Model / Tourism Management 32 (4) : 890 ~ 901 google schola [학술지(정기간행물)] - Bigné, J. E / 2001 / Tourism Image, Evaluation Variables and after Purchase Behavior : Inter-Relationship / Tourism Management 22 (6) : 607 ~ 616 google schola [학술지(정기간행물)] - Buhalis, D / 1998 / Strategic Use of Information Technologies in the Tourism Industry / Tourism Management 19 (5) : 409 ~ 421 google schola [학술지(정기간행물)] - Chen, C / 2007 / How Destination Image and Evaluative Factors Affect Behavioral Intentions / Tourism Management 28 (4) : 1115 ~ 1122 google schola [학술지(정기간행물)] - Chen, J. S / 2001 / An Investigation of Tourists’ Destination Loyalty and Preferences / International Journal of Contemporary Hospitality Management 13 (2) : 79 ~ 85 google schola

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UCI(KEPA) : I410-ECN-0101-2016-326-002084771