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A Study on the Characteristics of Complex Culture Space Composition of Pop-up Store
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Pop-up Store에 적용된 복합문화공간의 특성에 관한 연구

논문 기본 정보

Type
Proceeding
Author
Hwang, Seung-Ho (부산대학교) Han, Jeong-Won (부산대학교)
Journal
Korean Institute of Interior Design 한국실내디자인학회 학술대회논문집 2016 KIID SPRING CONFERENCEPROCEEDINGS
Published
2016.5
Pages
280 - 285 (6page)

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A Study on the Characteristics of Complex Culture Space Composition of Pop-up Store
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Abstract· Keywords

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In the industrialization era, technology and knowledge had gained the upper hand over others. As the globalization era has come in the 21st century, emotions have become more important than rationale, and brand image and value have influenced consumption behavior more than product function and efficiency. The newly emerging firms related to distribution and retail shops influence the changes in purchase circumstances, and introduce the new concept of consumption that requires complex added value as well as the services based on the function and quality of products. Accordingly, the purpose of this study is to establish the concept of the complex culture space of pop-up stores among recently increasing retail shops, and to investigate the complex culture space in the domestically leading brand strategy store to analyze its constructive characteristics. This researcher established theoretical analysis on pop up stores among retail shops and a complex culture space, and looked into relevant studies and literatures.
In conclusion, Content of Retail shops are the main features of the complex cultural space. In the past, a cultural space that can be experienced partly lifestyle appears to form a complex cultural space form and Reflecting the trend of sales and culture, providing a variety of experiences to consumers. It is expected that the complex culture spaces in pop up stores will have more diverse and new designs.
#리테일 샵 #팝업스토어 #복합문화공간 #소비자 문화 체험 #Retail Shop #Pop-up Store #Complex Culture Space #Consumer Culture Experience

Contents

Abstract
1. 서론
2. 이론적 고찰
3. Pop up Store의 복합문화공간 사례
4. 결론
참고문헌

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