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논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2016.10
- 수록면
- 93 - 104 (12page)
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초록· 키워드
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Market expansion is a crucial strategy for exporters that aim to grow and compete globally. Recently, economic trends have provided incentives for those exporters to expand their export markets. Even though these trends motivate an exporter to expand its market into new economies, the exporter should carefully decide where to export in that each economy differs in locales, opportunities, and risks. Despite the importance of success in expanding export markets, previous studies have offered few insights into how to evaluate and select new markets.
Building on the knowledge-based theory of the firm and the incremental internationalization theory, the author attempted to develop an empirically testable model that identifies exporter-level resources and country-level environments facing exporters as key drivers of success in expanding export markets. The model was tested using a complied archival dataset drawn from various secondary sources in regard to Korean exporters’ market expansion events.
The author suggested that the success of export market expansion is affected not only by the cultural and economic distance between an exporter and an import country but also by import country risk and openness. The author also indicated that experiential knowledge with respect to culture and economy positively moderates the effects of those drivers on the success of export market expansion.
The author discussed important implications for theory and practice by emphasizing the roles of experiential knowledge and the environments of an import country exporters. This manuscript is concluded with the limitations of the current study and the directions of future research.
Building on the knowledge-based theory of the firm and the incremental internationalization theory, the author attempted to develop an empirically testable model that identifies exporter-level resources and country-level environments facing exporters as key drivers of success in expanding export markets. The model was tested using a complied archival dataset drawn from various secondary sources in regard to Korean exporters’ market expansion events.
The author suggested that the success of export market expansion is affected not only by the cultural and economic distance between an exporter and an import country but also by import country risk and openness. The author also indicated that experiential knowledge with respect to culture and economy positively moderates the effects of those drivers on the success of export market expansion.
The author discussed important implications for theory and practice by emphasizing the roles of experiential knowledge and the environments of an import country exporters. This manuscript is concluded with the limitations of the current study and the directions of future research.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Hypotheses
Ⅲ. Method
Ⅳ. Analysis and Results
Ⅴ. Discussion
References
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UCI(KEPA) : I410-ECN-0101-2017-324-001872760